Friendship Senior Options Welcomes New Executive Director for GreenFields of Geneva

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Life-long Fox Valley resident James Holbrook has been named the new executive director of GreenFields of Geneva. During his first days on the job, he’s run into residents of the retirement community who he’s known since his youth.

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“I look forward to continuing the tradition of GreenFields being the best senior living community in the Fox Valley. I will be working hard to meet and exceed the expectations of the residents,” Holbrook said.

It’s a lot like coming home. Life-long Fox Valley resident James Holbrook has been named the new executive director of GreenFields of Geneva. During his first days on the job, he’s run into residents of the retirement community who he’s known since his youth. “It’s been nice seeing them, and I like knowing that they’re living in such a wonderful place,” he said. GreenFields, which is sponsored by Friendship Senior Options, is a leading continuing care retirement community (CCRC) in Geneva, Illinois.

Holbrook is an experienced senior living executive. For the past 15 years, he served at Lutheran Life Communities, beginning as its administrator of community services and then working with new campus growth and repositioning. When he became interested in returning to a role affording him more frequent interaction with residents, he sought the executive director position at GreenFields.

Holbrook said that he’s been impressed with GreenFields since its inception three years ago. “I had the opportunity to tour here right after it opened. And living in the area, I’ve heard such good things. GreenFields’ reputation is exceptional,” he said. “It’s a high quality community with a lot of wonderful residents. It’s very vibrant.”

Holbrook said that he enjoys working with older adults. “Seniors are the foundation of our society. They’re the ones that went before us and set the stage of us. Their stories are extremely interesting and important to us today,” he said.

“We are pleased and excited to have Jim join our Executive Team and are confident he will be a great addition to the GreenFields community and FSO,” said Stephen Yenchek, president and chief executive officer of Friendship Senior Options which sponsors GreenFields and its sister community, Friendship Village Schaumburg.

“I look forward to continuing the tradition of GreenFields being the best senior living community in the Fox Valley. I will be working hard to meet and exceed the expectations of the residents,” Holbrook said. “I’m extremely excited about this opportunity.”

GreenFields is an exceptional LifeCare community offering an ideal location, a wonderful retirement lifestyle. GreenFields offers independent living, assisted living, memory support, rehabilitation and skilled nursing, with the most comprehensive plan available for long-term care if ever needed. For additional information, visit http://www.GreenFieldsOfGeneva.org.

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Bridget Machalinski

Bridget Machalinski
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