Three Brothers Bakery Creates New Twist on Classic Challah

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Houston Bakery Looks to Fans to Vote for Favorite New Flavor

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“Challah loaves are some of our most popular items, and this poll is an opportunity for us to breathe new life into a classic, while getting the feedback of our loyal customers.” - Robert Jucker

While every day is a “challah day” at Three Brothers Bakery, Friday is the busiest challah day of the week, the day most customers pick up their loaves of egg bread for family and friends to last through the weekend. Beginning Tuesday, September 1 through Tuesday, September 8, Three Brothers Bakery will be hosting a poll to decide on a new flavor of challah to be added to the bakery’s permanent selection.

From September 1 until September 8, fans and customers can vote on their favorite challah option on the Three Brothers Bakery Facebook page. The flavors will include chocolate, cinnamon and sprinkle. To vote, fans simply need to “like” the image of the flavor they would most like to see the bakery incorporate. Anyone can vote for his or her favorite flavor by visiting the bakery’s Facebook page.

“Challah loaves are some of our most popular items, and this poll is an opportunity for us to breathe new life into a classic, while getting the feedback of our loyal customers,” says Bobby Jucker, bakery co-owner and fifth generation baker. “With Rosh Hashanah just around the corner on September 13 and 14, our customers can vote for their favorite new flavor and pick one up in time to celebrate a sweet new year.”

Each flavor option, chocolate, cinnamon and sprinkle, will be added to the bakery’s soft, fluffy challah bread. The winning challah flavor will become one of the bakery’s permanent bread offerings.

For more information regarding Three Brothers Bakery, its challah contest or any of the bakery’s other sweet products, please contact Allison Huseman at 713-225-0880 or allison(at)integrateagency(dot)com.

About Three Brothers Bakery
The traditions of Three Brothers Bakery began in Chrzanow, Poland circa 1825, and were preserved despite the family’s concentration camp imprisonment during the Holocaust. Their miraculous liberation, and subsequent move to Houston, brought Eastern European scratch baking traditions to 4036 S. Braeswood Blvd, 12393 Kingsride Lane, and 4606 Washington Ave where the owners are now proud to call themselves “memory makers who just happen to be bakers.” Perfecting the process for almost 200 years, each day the fifth generation bakers produce mostly dairy-free breads and pastries, cookies, a full line of specialty dessert cakes and pies, as well as custom birthday, special occasion, wedding and groom’s cakes using only the highest quality ingredients.

The Three Brothers Bakery pecan pie was named “the best mail order pecan pie America has to offer” by Country Living magazine, bakery owner, Bobby Jucker competed in the popular ‘Food Network Challenge’ and has been seen on Food Network’s Outrageous Food. Three Brothers won “Best Mail-Order Pies 2012” from Bon Appetit, as well as Modern Baking’s “2013 Retail Bakery of the Year” and was part of The Knot’s “2010-2013 Best of Weddings” and “Hall of Fame” picks. Most recently, Three Brothers Bakery was named #11 in “America’s 50 Best Bakeries” by The Daily Meal, and was awarded the 2013 Jeffrey Butland Family-Owned Business of the Year by the Houston division of the U.S. Small Business Administration. Three Brothers Bakery is a certified Woman-Owned Business through the Women’s Business Enterprise National Council, and a State of Texas Historically Underutilized Business.

Follow Three Brothers Bakery on Facebook and Twitter for Houston area news, information and events.

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Allison Huseman
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