College Application Essay Site Zoomita Reaches 9,000+ High Schools

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Quickly growing site uses innovative approach to help students with the hardest part of the college application process.

Zoomita College Application Essay App

Zoomita: The Smart Way to do Application Essays

Application essays...are probably the single greatest source of inequality in college admissions.

Zoomita, a free college planning tool focused on application essays, is now used by tens of thousands of students in over 9,000 high schools. The site launched last November.

Zoomita tracks around 7,000 essay prompts and word count limits for over a thousand of the most applied-to colleges. It works by calculating the total number of required and optional essays for each school on a student’s college list. Students can then create a summary of all the requirements or browse by school, allowing them to quickly gauge how much time it will take to apply to their chosen schools. Students can also write and share their essays directly in the app, which organizes every draft in chronological order by prompt, without the need for files and folders.

“Application essays are hard. They take a lot of time, are anxiety-provoking, and are probably the single greatest source of inequality in college admissions. It’s exciting to build something that makes that process a little easier and more transparent,” said Alex Thaler, Founder and CEO.

The company is currently finalizing the production of “Essay Brilliance,” an online course on application essays scheduled for release in September. Next steps for the company also include a crowdsourcing feature that will allow students to test their drafts with other users in a plagiarism-free environment. Zoomita users already have free access to “The Art of the Personal Statement,” a step-by-step guide featuring introductions by Deans of Admission at University of Pennsylvania and UC Berkeley, as well as sample essays.

Zoomita’s sister site, Edswell, offers a counselor-facing tool built on the same technology. In Edswell, all student accounts are connected to a counselor account that includes class-management and student-tracking features. It is currently used by hundreds of counselors and high schools around the world.

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Alex Thaler
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since: 12/2014
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