Premier Franchise Management Announces the Opening of Second Florida Location

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The nation’s largest pool builder, Premier Pools and Spas, opens location in the Tampa area.

California-based Premier Franchise Management (PFM), franchisor of Premier Pools and Spas, has continued its southwest expansion with the opening of a new franchise location in the Florida Suncoast area. The office is centrally located to conveniently service both the Tampa and Sarasota areas. PFM’s first Florida franchise is in Daytona Beach.

Having long been the focus for strategic growth in the Florida market, PFM’s CEO Paul Porter has interviewed several franchise candidates to manage and grow this thriving pool building mecca. Until now, none had fit all the qualifications to be a part of the Premier Pools and Spas’ brand. Earlier this year, Porter was approached by current Fresno CA franchisee, Steve High and his senior designer, Trevor Summers, to explore the possibility of opening a franchise in the Tampa area. Porter knew immediately that they were the right people for this opportunity. “I was looking for someone who not only had the capabilities to run a successful franchise in this prime area, but who also had integrity and character of everyone in our Premier organization,” said Porter. “Trevor and Steve have always embodied these traits.”

High, previous owner of Waterscapes Pools in Fresno for six years has grown his business by 536% since becoming a Premier Pools and Spas licensee three years ago. This year, he became a franchisee. Summers, experienced with Florida environments, has been in the landscape construction and design industry since he was a teenager. With his artistic talents, he became a full time designer and project manager. He has worked with Blue Haven, Carlton, Platinum, and Anthony Sylvan pool companies as well as many other localized pool builders. Having a strong architectural background, Summers uses his expertise to design completely integrated and cohesive backyards. “Our pools will become the new standard in Florida, beginning with truly creative planning and presentation, incorporating ease of use and beneficial modern technologies, and built to specifications with industry leading methods and warranties,” said Summers.

Porter also stated that he is continually looking for new franchisees for open territories across the country and internationally. “We get approached by people interested in becoming a Premier Pools & Spas’ franchisee all the time but we only select those that meet all our criteria. We have a lot to offer and I owe it to my current franchisees and all the people in PFM to bring in only the best candidates.”

About Premier Franchise Management
Premier Franchise Management currently has Premier Pools & Spas’ locations in 21 states as well as locations in India and Mexico. The company’s growth has been averaging 35%-40% year after year, with Porter projecting worldwide sales to exceed $150,000,000 in 2015. Franchise expansion is scheduled for this fall and winter. For information about becoming a franchisee, please go to or call Lynn Panasci at 209.480.1050.

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