Jewelry Television® Partners with Beads of Courage

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JTV honors the courage of seriously ill children during month of September

Jewelry Television (JTV) is partnering with Beads of Courage to support children coping with serious illness.

Every donation we receive will help provide the Beads of Courage Program at no charge for more than 30,000 participating children.

Jewelry Television® (JTV) is partnering with Beads of Courage, a non-profit organization that provides arts-in-medicine supportive care programs. Through these programs, children coping with serious illness receive unique beads from their nurses and caregivers. Each bead represents a step in a child’s treatment journey, and honors their courage as they endure the many milestones along the treatment path. During the month of September, Jewelry Television is proud to share the mission of Beads of Courage and is inviting its national audience to help seriously ill children be able to tell their story of courage.

“We are inviting our customers to support the mission of Beads of Courage by calling in or going online to donate, regardless of a purchase,” said Jill Johnson, vice-president of marketing for JTV. “To the children and families coping with serious illness, these beads represent the hope and courage needed throughout each stage of their treatment process. Every donation we receive will help provide the Beads of Courage Program at no charge for more than 30,000 participating children.”

In Sept. 2014, with donations from its enthusiastic audience base, JTV was able to raise an overwhelming $59,000 to benefit Beads of Courage. Because of these efforts, JTV was able to help establish three Beads of Courage programs at the East Tennessee Children’s Hospital.

Since 2005, Beads of Courage has been working diligently to transform the treatment experience for children coping with chronic, life-threatening illness through Arts-in-Medicine programs. Today, the Beads of Courage Program is provided in more than 250 hospitals worldwide. Research indicates that the Beads of Courage Program provides an active coping strategy that helps children move through their treatment with restored confidence, while helping them communicate their journey with others. On average, most children have more than 500 beads in their collection. The Program helps clinicians at the bedside feel better equipped to support the emotional needs of children.

JTV is inviting artists and the public to contribute to Beads of Courage through National Bead Challenge Day on Sept. 19. National Bead Challenge Day will honor the brave children suffering from serious illnesses by helping to fulfill their Dream Bead wishes.

About Jewelry Television®
Jewelry Television® (JTV) is one of the largest multichannel retailers of jewelry and gemstones in the U.S., appealing to fashion-conscious women, jewelry-making enthusiasts and private collectors. The privately-held shopping network broadcasts high definition programing, 24 hours a day, seven days a week, to more than 80 million U.S. households. Committed to consumer education, the network employs numerous Graduate Gemologists and Accredited Jewelry Professionals. offers the most comprehensive jewelry and gemstone Learning Library on the Internet, and is the fifth largest jewelry website, according to Internet Retailer’s Top 500 Guide for 2015.

About Beads of Courage, Inc.
The mission of Beads of Courage, Inc., is to provide innovative arts-in-medicine programs for children coping with serious illness, their families, and the healthcare providers who care for them. Beads of Courage programs are evidence-based interventions designed to strengthen resilience, alleviate suffering, and improve the psychological adjustment process. A 501(c)(3) tax-exempt organization, Beads of Courage currently serves 60,000 children in 250 member hospitals in the United States, Canada, the United Kingdom, Japan and New Zealand. For more information or to make a donation, visit


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Cheryl Ball
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