Online Shaving and Grooming Sees More Consolidation

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The Grooming Network Acquires Razorpedia.com in its Most Recent Addition; More Acquisitions Planned

PERSONAL GROOMING INTELLIGENCE FOR CONSUMERS BY CONSUMERS

Razorpedia.com

The Grooming Network is looking forward to launching Shave.Club with cartridge blade options early next year, insights gained from Razorpedia.com will certainly be leveraged.

The Grooming Network has acquired Razorpedia.com, a website that provides information, insight and consumer reviews in the men’s and women’s shaving industry. The site has compiled vast amounts of proprietary data, showing the gaps in pricing and blade lifespan, between the expanding online presence and the traditional heavyweights in the shaving industry.

The site was Co-Founded by Brian Borton and Patrick Coddou in early 2013. Brian Borton previously saw in his data that over 50% of people shaving were dissatisfied with the price of their razor. He also noticed a growing trend of options available online and found in his survey (circa 2013) that less than 6% of people looked to online stores for an alternative to the standard options at the grocery store or drug store. He saw the need for a website that would both provide information for users and allow consumers to review the growing amount of shaving products available to consumers. By quantifying pricing info and user satisfaction, Razorpedia.com has an informative rating system easy for users to understand.

CEO of The Grooming Network, Luke Webster stated, “We will be expanding upon the current content and categories. We look forward to utilizing the vast data to help better understand our market and to better serve our customers while successfully hitting our aggressive yearly growth goals."

The Grooming Network’s flagship store, StraightRazors.com focuses on the traditional methods of shaving, which include double-edge safety razors and straight razors. They are looking forward to launching Shave.Club with cartridge blade options early next year, insights gained from Razorpedia.com will certainly be leveraged.

Look for Razorpedia.com to expand their review platform to include the more traditional methods of shaving.

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Nick Plastino

Luke Webster
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