Digital Signage Player Helps Responsive Stores Create Resonating In-store Experiences

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NEXCOM's latest digital signage player helps retailers increase sales, build customer loyalty, and optimize floor design.



NEXCOM digital signage player NDiS B535 gives retail stores a technology makeover to help increase sales, build customer loyalty, and optimize floor design. Featuring 6th generation Intel® Core™ processor, the fanless digital signage player is outfitted for responsive stores which can reach out to customers through personalized in-store offers, help monitor on-shelf availability, and track foot traffic, among others.

To equip a responsive store with capabilities to respond to its environment and customers, NEXCOM NDiS B535 provides profound intelligence with quad-core Intel® Core™ i7-6700TE or i5-6500TE processor, built-in Intel® HD Graphics, and support for 32GB of DDR4 2133 memory with its dual socket configuration. Capable of parallel, intensive data- and graphic-processing, the digital signage player can run in-store promotions while pushing membership rewards to nearby mobile devices, detecting foot traffic and customer demographics, and conducting inventory counts in the background.

For in-store promotions, NEXCOM NDiS B535 supports creative, video game-like, 4K2K contents with the unified display output of three HDMI 2.0 ports, accelerated media codecs including HEVC, and the latest API support such as Microsoft® DirectX® 12 on Windows® 10. To interplay with its surroundings, the digital signage player has a diverse set of interfaces to connect to IP cameras, product tags, and ambient detectors. These interfaces include LAN, COM, and USB 3.0. In addition, M.2 and mini-PCIe are provided for storage and Wi-Fi/Bluetooth expansion.

NEXCOM NDiS B535 also enables integration with retail systems. With network connectivity, in-store data put together by the digital signage player can be uploaded to retail systems, helping with day-to-day operations ranging from promotion result review and floor plan improvement to stock level management. Designed for retail hours, the NDiS B535 with fanless design delivers high system reliability and is suited for long hours of operation.

About NEXCOM: Founded in 1992, NEXCOM integrates its capabilities and operates six global businesses, which are Multi-Media Solutions, Mobile Computing Solutions, IoT Automation Solutions, Network and Communication Solutions, Intelligent Digital Security, and Medical and Healthcare Informatics. Under the IoT megatrend, NEXCOM expands its offerings with solutions in emerging applications including IoT, robotics, connected cars, Industry 4.0, and industrial security. NEXCOM is an associate member of the Intel® Internet of Things Solutions Alliance. From modular components to market-ready systems, Intel and the 350+ global member companies of the Alliance provide scalable, interoperable solutions that accelerate deployment of intelligent devices and end-to-end analytics. Close collaboration with Intel and other Alliance members enables innovation with the latest technologies, helping developers deliver first-in-market solutions.

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Khang Pham
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