AEG Enter Into Strategic Partnership with Pogoseat® to Enable Seat and VIP Upgrades for Fans in Real Time

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Pogoseat to Be Integrated into Ticketing and AXS Mobile App for Sports and Entertainment Events at AEG Facilities Venues

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The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better.

Leading sports and entertainment presenter, AEG, and mobile upgrade app Pogoseat®, have entered into a new partnership that will provide fans the opportunity to upgrade their seats and purchase one-of-a-kind VIP upgrades at sports and entertainment events at AEG Facilities owned or affiliated venues. The Pogoseat technology will initially be integrated into ticketing and the AXS Mobile Ticketing App at select AEG affiliated venues and events with the potential to grow within AEG Facilities’ global portfolio of world-class venues. As part of the agreement, AEG will also receive equity securities of Pogoseat®.

“Pogoseat provides fans with a way to upgrade and customize their live-event experiences. The value is inherent for fans, event promoters and venue owners alike,” said Evan Owens, CEO of Pogoseat. “The sheer volume of high-demand sporting and entertainment events presented by AEG at AEG-owned or affiliated venues through ticketing provides us with an incredible opportunity for growth on a global level.”

Event-goers will be able to use the AXS Mobile App or visit to search for available seat upgrades and can see images that show the view from a particular seat before they purchase the upgrade. Fans can then select the tickets they want to upgrade to, and will then receive a credit for the price of their original seat toward the purchase of the upgraded seats. The credit is based off a competitive pricing structure, which takes into account at what point in the event the upgrade was purchased.

Upon completing an upgrade purchase, the fan can use their digital upgrade tickets to move to their new seats.

In addition to real-time seat upgrades, teams and venues are also able to utilize the upgrade platform to offer fans unique opportunities to purchase VIP experiences. VIP experiences are customizable to each team and/or venue and can range from behind-the-scenes meet-and-greet opportunities to exclusive autographed merchandise and other specially created experiences and items.

“We have a fan-first approach when it comes to any partnership agreement and the Pogoseat partnership is a perfect example,” said Nick Baker, Sr. Vice President, AEG Global Partnerships. “The Pogoseat integration not only enhances the fan experience through available seating and VIP experience upgrades, but also allows us to increase revenue while receiving insights to help us get to know our fans even better. Additionally, the partnership provides a platform for other partners to get involved to reach passionate fans through sponsored upgrades, VIP experiences and other amenities they can provide.”

Pogoseat is an enterprise solution for sports teams and live-entertainment venues that enables their fans to upgrade seats and purchase unique VIP experiences before and during events. Pogoseat’s mobile application allows fans to improve their live entertainment experience and provides teams & venues a platform to increase fan engagement, monetize unused inventory and gather data that can be used to enhance the fan experience and sell additional tickets.

Pogoseat is partnered with professional & collegiate sports teams as well as select concert & theatre venues. Pogoseat is also integrated with back-end ticketing systems, creating a turnkey solution that automates the upgrade process. For additional information, visit

AEG is one of the leading sports and entertainment presenters in the world. AEG, a wholly owned subsidiary of the Anschutz Company, owns or is affiliated with a collection of companies including over 100 of the world’s preeminent facilities such as STAPLES Center (Los Angeles, CA), StubHub Center (Carson, CA), Best Buy Theater (Times Square, New York), Mercedes-Benz Arena (Shanghai, China), Allphones Arena (Sydney, Australia), Brisbane Convention and Entertainment Center and The O2 arena and entertainment district (London, England). Developed by AEG, L.A. LIVE is a 4 million square foot / $3 billion downtown Los Angeles sports, & entertainment district featuring Microsoft Theater, the Regal Cinemas L.A. LIVE Stadium 14 theater, 19 restaurants, the GRAMMY® Museum and a 54-story, 1001-room convention "headquarters" hotel/destination. In addition to overseeing privately held management shares of the Los Angeles Lakers, assets of AEG Sports include franchises such as the LA Kings, LA Galaxy and Houston Dynamo and the Amgen Tour of California cycling race. Along with AEG Facilities, other global divisions include AEG Live, the world’s second largest concert promotion and touring companies comprised of touring, festival, exhibition, broadcast, merchandise and special event divisions and AEG Global Partnerships, responsible for worldwide sales and servicing of sponsorships, naming rights and other strategic partnerships. In 2010, AEG launched its AEG 1EARTH environmental program featuring the industry's first sustainability report while in 2011, AEG introduced AXS a comprehensive entertainment platform serving as the company’s primary consumer brand including AXS Ticketing which provides fans the opportunity to purchase tickets directly from their favorite venues via a user-friendly ticketing interface, and the AXS TV network. For additional information, visit


Michael Roth
AEG - Vice President, Communications
(213) 742-7155

Max Lebovitz
(310) 487-1400

Shadee Malekafzali
BECK Media & Marketing
(925) 408-0394

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