hbl Hair Care Re-Launches Signature Line

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Using holistic, pH balanced and stable ingredients, hbl® debuts newly rebranded hair care line.

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Using new technology, we’re proud to offer holistic formulas with increased performance for this much-anticipated re-launch.

Ultimate Salon Professionals (USP, Inc.) is pleased to announce the re-launch of hbl® Hair Care - A premium, high performance line of pH balanced and stable hair care products that offers healthy ingredients for healthy hair. The newly rebranded and reformulated line is available through finer salons as of September 2015.

All hbl® products are pH balanced to work with the body’s natural acid mantel balance, the body’s first line of defense. Free of sulfates, parabens, gluten, soy, sulfur, colorants, and Propylene Glycol, this holistic, virtually allergen free hair care system is gentle on hair and skin.

hbl® shampoos delicately cleanse without opening the cuticle, stripping color, or damaging fragile hair while deeply restorative conditioners and treatments soothe and soften hair leaving strands shiny and touch-ably silky. Also, with hbl®, less is more. Super concentrated, there is no need to use a lot of product, which adds more value to this benefit-packed line.

“With hbl®, it’s what we leave out that gives you such beautiful results,” states hbl® President and Co-Founder Patrick Dockry. “We’ve always created products based on what nature intended with pH balanced and stable formulations that are gentle on hair and skin. Using new technology, we’re proud to offer holistic formulas with increased performance for this much-anticipated re-launch.”

The hbl® line consists of eight cleansing, conditioning and treatment products designed to provide gentle, color safe solutions for all hair care needs.

The hbl® Line
hbl® Volume Shampoo
Perfectly Balanced @ pH 5.0-6.0

With a delicate rosemary scent, hbl® Volume Shampoo combines botanical extracts and strengthening ingredients to gently cleanse and keep hair in perfect balance. Coconut derivatives provide gentle cleansing while Allantoin promotes healing. Resurrection Plant and Tamarind extract revitalize and hydrate, while Panthenol and Pea Peptide promote thicker, fuller strands. hbl® Volume Shampoo leaves all hair types moisturized with extraordinary fullness.

Available in 10oz and liter sizes, hbl® Volume Shampoo retails for $22.95 and $56.95.

hbl® Volume Conditioner
Perfectly Balanced @ pH 3.5-4.5

After using either hbl® cleanser, continue with hbl® Volume Conditioner. This lightweight moisturizer leaves all hair types with extraordinary fullness. Botanical extracts and strengthening ingredients gently condition and keep hair in perfect balance and leave a soft rosemary fragrance. Allantoin promotes healing and Resurrection Plant revitalizes while Tamarind extract revitalizes and hydrates. Shea Butter works to mend split ends while Pea Peptide promotes fuller, thicker hair.

Available in 10oz and liter sizes, hbl® Volume Conditioner retails for $24.95 and $61.95.

hbl® Hydrate Shampoo
Perfectly Balanced @ pH 5.0-6.0

hbl® Hydrate Shampoo adds intense hydration and leaves all hair types with incredible shine and softness with a delicate South African Rooibos Tea fragrance. This formula combines botanical extracts and strengthening ingredients to gently cleanse and moisturize hair while keeping strands in perfect balance.

Coconut derivatives gently cleanse hair while Tamarind extract revitalizes and hydrates. Keratin amino acids repair and strengthen, silk protein seals and adds shine, and Guar extract gently softens strands. Panthenol and Pea Peptide work to promote thicker, fuller hair.

Available in 10oz and liter sizes, hbl® Hydrate Shampoo retails for $22.95 and $56.95.

hbl® Hydrate Conditioner
Perfectly Balanced @ pH 3.5-4.5

A perfect follow up to hbl® Hydrate Shampoo, hbl® Hydrate Conditioner adds intense hydration and leaves all hair types with incredible shine and softness with a delicate South African Rooibos Tea fragrance.

Key ingredients in hbl® Hydrate Shampoo include Keratin amino acids, which work to repair and strengthen hair and cetyl esters for smoothness. Citric acid offers chelating benefits while Vitamin C is a natural anti-oxidant. Green Tea extract also offers antioxidant and anti-aging properties and is a great source of Panthenol, a naturally hydrating form of Pro-Vitamin B.

Available in 10oz and liter sizes, hbl® Hydrate Conditioner retails for $24.95 and $61.95.

hbl® Repair Masque
Perfectly Balanced @ pH 3.5-4.5

With a crisp mint scent, this luxurious deep treatment moisturizes and adds shine using Coconut oil and mends split ends with Shea Butter. Cetyl esters smooth the cuticle while Pea Peptide promotes overall fuller, thicker hair. Strands are left silky, soft and manageable with shiny, longer-lasting results.

Available in a 200g size, hbl® Repair Masque retails for $29.95.

hbl® Complete Hair Treatment
Perfectly Balanced @ pH 4.0-5.0

This unique leave-in treatment dramatically reduces the appearance of split ends, lessens frizz, enhances luster, and detangles while softening strands. Keratin strengthens hair, broccoli seed oil adds sheen and luster while Shea extract mends split ends. Argan oil provides healing, moisturizing, regeneration, and anti-inflammatory benefits while the scent of aloe and thyme enhances the treatment experience.

Available in a 10oz size, hbl® Complete Hair Treatment retails for $29.95.

hbl® Treatment Oil
With an extraordinary blend of premium oils hbl® Treatment Oil is designed to dramatically reduce drying time while eliminating frizz. It’s also great for use with thermal tools such as flat irons, blow dryers and curling irons.
hbl® Treatment Oil contains Argan oil, which is a nutrient-rich, nourishing and emollient oil with healing, moisturizing, regeneration, anti-inflammatory benefits. It’s rich in Vitamin E, oleic and linoleic acids. Beta-carotene is also an important ingredient, which provides an abundant source of Vitamin A with rich anti-oxidant properties. Beta-carotene is necessary for tissue repair and maintenance and accelerates the formation of healthy new skin cells.
With a delicate cucumber melon scent, this treatment oil locks in moisture while blocking out humidity leaving hair touch-ably soft and ultra glossy.
The 3.4 oz bottle of hbl® Treatment Oil retails for $29.95.
hbl® Shine Serum

This luxurious serum can be applied to damp or dry hair and is designed to protect, shine and seal. Rich in Vitamin E, oleic and linoleic acids, Argan oil offers healing, moisturizing, regeneration, and anti-inflammatory benefits while an array of hair and skin moisturizing and conditioning agents and humidity busting humectants leave all hair types unbelievably smooth with a high gloss finish.

Enjoy frizz free hair with a clean and slightly sweet aloe and herbal scent.

Available in a 3.4 oz size, hbl® Shine Serum retails for $22.95.

Experience the holistic difference with gentle, color safe solutions for all hair care needs. For more information about hbl® Hair Care, please visit hblhaircare.com.

hbl® Hair Care is a registered trademark of Ultimate Salon Professionals (USP, Inc.) of Oceanside, California. http://www.hblhaircare.com

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Kimberly Smith
@HBLHairCare
since: 08/2010
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HBL Hair Care
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