Manthan listed as a Sample Vendor in Gartner Hype Cycle 2015 for Retail Technologies

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Manthan, a world leader in advanced analytics products for Retail and CPG, announced that it has been listed as a sample vendor in the Gartner Hype Cycle for Retail Technologies* in Advanced Analytics with Self-service Delivery, this year.

Manthan - Only Retail Only Analytics

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We do not expect the retailers to understand data science, because our products innately understand their business.

Manthan has been at the forefront of building analytics products that are quick to deploy and easy to use, for retailers worldwide. Manthan pioneers in cloud-based solutions that are technologically advanced, intuitive and accessible to all the roles across the retail and CPG landscape. By providing the right tools at the hand of every role across retail, Manthan has brought in an era of democratization of analytics.

“We believe in providing the analytics edge for business users to take every decision across the retail business without being concerned about the underlying technology. We do not expect the retailers to understand data science, because our products innately understand their business. With data governed centrally, anyone can raise a query and get accurate, contextual insights to apply, then and there,” said Atul Jalan, CEO, Manthan.

Gartner in its report suggests that retailers “invest in advanced analytics providers that specialize in retail, with awareness that some of the most innovative solutions may come from small vendors”. With relentless retail focus, Manthan’s portfolio of anaytics products across customer marketing, merchandising, supply chain, digital, social media and online commerce come with pre-built advanced analytics models that allow users to get context aware insights instantly.

This is an era of consumerization of technology where the consumers dictate the terms of engagement. Shoppers now demand more convenience, more consistency, more collaboration, and more personalization. Retailers must be geared to be ahead of shoppers in this battle of technology. And as Atul mentions, “customer behaviour and the way they interact with different touch points is the centre point of all business decisions today. Technology savvy shoppers are setting the rules of engagement. Retailers must respond by building a proactive ecosystem capable of transforming its strategies and models on-demand.”

One of the major challenges that retailers face is the ability to incorporate analytics driven decision making into day to day business processes. This could be dependent on providing business users with an ecosystem of analytics discovery. Most retailers have multiple data sources that need to be harmonized to get actionable insights. Manthan with its “Switch On” approach has bridged the gap between expectation and implementation. Its award winning analytics platform enables retailers to start getting descriptive, prescriptive and predictive insights and integrate them in their decision making from the very first instance.

Manthan’s products come with self-service advanced data visualization capabilities, powered by complex algorithms that crunch large amounts of data from multiple sources. As vouched for by hundreds of happy customers, Manthan’s expertise in the consumer goods domain ensures that the advanced analytics algorithms frame the right queries to extract the information that business users really need.

With the advent of omni channel shopping, customers breeze through different channels demanding a seamless experience. Advanced analytics enables retailers to exceed shopper expectations and gain a competitive edge in the crowded marketplace. By providing easy to use solutions that move advanced analytics from the realm of data scientists to that of business users, Manthan is uniquely positioned to partner with retailers in this journey.

Manthan is the Chief Analytics Officer for consumer industries worldwide. Manthan's portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path - analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution - the only path to profit in a contemporary, on-demand and connected economy. Manthan is one of the most awarded analytics innovators among analysts and customers alike - with over 170 customers across 21 countries. To see how your business can gain from analytics, Visit

*Gartner, Hype Cycle for Retail Technologies, 2015, John Davison, Miriam Burt, Robert Hetu, Kelsie Marian

(Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.)

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