ARIES Rebrand to be Unveiled at SEMA 2015

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New logo, products, marketing materials and more set to launch

ARIES Automotive, a fast-paced marketer and innovator of truck, jeep, SUV and CUV accessories, has undergone some exciting changes in recent months. We have enhanced our online presence with a new website, refined our vehicle application data to make it easier to find the right parts, and upgraded the look of our catalogs. We have also added extensive photo, video and content resources, with more on the way. All of these assets are taking ARIES and its customers to the next level, and to show it, ARIES is getting a new image.

At SEMA 2015, we will officially release the new, innovative ARIES brand. In addition to a new styling, unique new products and marketing support materials, we are excited to present a fresh ARIES logo. The logo features bold lettering and a sleek font to capture attention and show off our aggressive attitude. It also incorporates within the A and the R of ARIES, a bull bar shape, one of our defining symbols as an automotive accessories brand.

ARIES Senior Vice President of Sales and Marketing, Joe Thompson, says, “This is an exciting step for us and one we are eager to share with our customers. It is a reflection of where we are going as a company and of our customers’ future success.” The rebranding will officially launch at SEMA with all ARIES products, literature, media and other assets reflecting the new image.

To learn more about ARIES, visit http://www.ariesautomotive.com and be sure to visit us at our booth at SEMA 2015 (booth# 34083). Contact Sarah Brandenburg for more information.

About ARIES Automotive: ARIES is a fast-paced marketer and innovator of truck and SUV accessories. We specialize in custom-fit grille guards, bull bars, side bars and interior floor liners, as well as a number of Jeep-specific accessories, such our modular Jeep bumpers. ARIES accessories are made vehicle-specific and are available for most makes and models of trucks, jeeps and SUVs sold in the North America. We operate out of ten regional warehouses throughout the United States and Canada, and our products are marketed through retailers, distributors, installers and eTailers across North America.

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Sarah Brandenburg
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