(PRWEB) September 09, 2015
In PR News' newest must-read PR Measurement Guidebook, experts offer the freshest and smartest ideas for measuring the impact of public relations and tying your efforts to key business objectives and performance indicators, from awareness to sentiment and perception, from influence and advocacy to action and participation.
Contributors from Paine Publishing, Edelman, PRIME Research, Adobe, Food for the Hungry, Penn State University and others provide the latest thinking on how PR can bring together the craft of communication with the discipline of measurement.
PR Measurement Guidebook chapters include:
- The State of PR Measurement
- Tying PR to Business Objectives
- How to Measure Social Media ROI
- Reputation Management
- Measuring Employee Engagement
- Presenting Measurement to Senior Leaders
- Data, Dashboards and Tools
- Measurement Resources
Digital and print versions of the PR Measurement Guidebook are available at http://www.prnewsonline.com/pr-measurement-guidebook-vol-9/.
PR News’ PR Measurement Guidebook is an essential resource for PR professionals at any organization as it shows how to measure results in meaningful ways. PR News also offers guidebooks ranging in topic from employee relations to digital PR and social media. All books are available online at http://www.prnewsonline.com/prpress.
Contact Laura Snitkovskiy at laura(at)accessintel(dot)com with any questions regarding this guidebook.
PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. For more information, please visit http://www.prnewsonline.com.