Proving PR's Worth is Main Focus of Newest PR Measurement Guidebook

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The newest edition of PR News' Book of PR Measurement Strategies and Tactics focuses on the new role of measurement in communications.

In PR News' newest must-read PR Measurement Guidebook, experts offer the freshest and smartest ideas for measuring the impact of public relations and tying your efforts to key business objectives and performance indicators, from awareness to sentiment and perception, from influence and advocacy to action and participation.

Contributors from Paine Publishing, Edelman, PRIME Research, Adobe, Food for the Hungry, Penn State University and others provide the latest thinking on how PR can bring together the craft of communication with the discipline of measurement.

PR Measurement Guidebook chapters include:

  •     The State of PR Measurement
  •     Tying PR to Business Objectives
  •     How to Measure Social Media ROI
  •     Reputation Management
  •     Measuring Employee Engagement
  •     Presenting Measurement to Senior Leaders
  •     Data, Dashboards and Tools
  •     Measurement Resources

Digital and print versions of the PR Measurement Guidebook are available at

PR News’ PR Measurement Guidebook is an essential resource for PR professionals at any organization as it shows how to measure results in meaningful ways. PR News also offers guidebooks ranging in topic from employee relations to digital PR and social media. All books are available online at

Contact Laura Snitkovskiy at laura(at)accessintel(dot)com with any questions regarding this guidebook.

PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News group focuses on honing and growing PR practitioners' skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. For more information, please visit

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