Now at Helzberg Diamonds: EFFY Fashion for the Modern Woman

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Helzberg Diamonds Introduces the Effy Collection for the Woman Who Dares to be Something Different

Fashion for the Modern Woman

Now at Helzberg Diamonds: EFFY

I'm passionate about quality and craftsmanship - that comes from the heart.

Helzberg Diamonds introduces Effy, a new diamond fashion and precious gemstone jewelry collection from designer Effy Hematian. This distinctly designed line of fine jewelry exquisitely features white and colored diamonds, and exotic gemstones - emerald, tanzanite, morganite, rhodolite and sapphire. Taking inspiration from every corner of the globe, the Effy collection is fashion for the modern woman.

"We are passionate about presenting new collections that let our customers express their own unique styles," said Beryl Raff, Chairman and CEO of Helzberg Diamonds.

With a variety of fashion forward pieces, including rings, pendants, earrings and bracelets, the Effy collection lets a woman express her own bold and exceptional style. This collection provides the discerning shopper with true choice and champions a woman's individuality. Each piece embodies the designer's daring sense of design and passion for quality craftsmanship.

"As a designer, I pay close attention to the small details and mix fashionable with classy. I'm passionate about quality and craftsmanship - that comes from the heart. Helzberg Diamonds understands both and I'm delighted to offer this collection in their stores" said Effy Hematian, Designer.

Just in time for the holiday shopping season, see the collection on or visit one of our Helzberg stores nationwide.

How do you dare to be different? Tell us using #MakeAStatement on Instagram and Twitter.

About Helzberg Diamonds
Helzberg Diamonds, a retail and online jewelry store focused on customer service, was founded in 1915 and has more than 230 stores nationwide, featuring a wide selection of fine jewelry, including diamond engagement rings and wedding rings, precious gems and watches. Helzberg Diamonds takes pride in its 100 year history of offering exceptional value, exclusive designs and timeless jewelry. Helzberg Diamonds is based in North Kansas City, Mo., and is part of the Berkshire Hathaway, Inc., (NYSE symbol BRK/B) family of companies. For the locations nearest you, call 1-800-HELZBERG (800-435-9237) or visit

About Effy Hematian
Effy Hematian came to the U.S. in 1979 with a desire to share his unique sense of design and his passion for quality craftsmanship. A style-driven visionary, Effy never stops seeking out inspiration for his bold collections. Today, Effy works hand in hand with his three sons, staying highly involved with every single design and collection that bears his name.

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Marti Greathouse
since: 12/2008
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