Michigan's FireKeepers Casino Hotel Acquires VizExplorer Software

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FireKeepers Casino Hotel, a leading gaming operator in the Midwest, has purchased a suite of VizExplorer analytical and operational solutions.

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The VizExplorer solutions, with their intuitive, graphics-enabled interfaces, offer us fast, easy ways to handle processes that were previously cumbersome and time consuming, said Brian Decorah, Chief Executive Officer of FireKeepers Casino Hotel.

FireKeepers Casino Hotel, a leading gaming operator in the Midwest, has purchased a suite of VizExplorer analytical and operational solutions. The Battle Creek venue, offering a 243-room Four Diamond Hotel and a casino with over 2900 slots and 68 table games, will implement VizExplorer’s campaign management, player development, slot floor optimization and reporting tools for its 111,700-square-foot gaming floor.

“The VizExplorer solutions, with their intuitive, graphics-enabled interfaces, offer us fast, easy ways to handle processes that were previously cumbersome and time consuming,” said Brian Decorah, Chief Executive Officer of FireKeepers Casino Hotel. “It empowers our staff to focus on achieving more important service-related objectives and to provide a better experience for our guests.”

“FireKeepers Casino Hotel is a premier gaming destination in the Midwest. We are delighted they chose our software to better drive their gaming operations. Our customers are getting real tangible benefits from using VizExplorer’s real-time analytics and data-rich operationally focused technology,” said VizExplorer Chief Data Scientist and General Manager of Gaming Division, Ralph Thomas.

This sale was handled by VizExplorer reseller Game Changing Technologies, Inc.

About FireKeepers Casino Hotel
Located in Battle Creek, Michigan, FireKeepers Casino Hotel features a 111,700-square-foot gaming floor with 2,900 slot machines, 68 table games, a live poker room and bingo room. FireKeepers also offers an AAA-rated Four Diamond resort-style hotel with 243 rooms, a functional multi-purpose event center capable of seating up to 2,000 guests, six distinctive dining destinations and multiple lounges and entertainment venues. FireKeepers Casino Hotel is owned and operated by the Nottawaseppi Huron Band of the Potawatomi.

For more information visit FireKeepers.com

About VizExplorer
VizExplorer software makes life easier, more productive and more profitable for casino operators. Our powerful, yet intuitive applications provide elegant solutions to a range of challenges, from marketing campaigns to player development to slot-floor optimization and more. Using a robust and proven platform that seamlessly integrates player, gaming and other data streams, VizExplorer software automates essential operations and provides valuable business insights in real time.

Headquartered in San Diego, VizExplorer is led by a team of renowned business-intelligence experts, seasoned casino-industry veterans and world-class software developers devoted to building the very best products and backing them with extraordinary support.

VizExplorer. Harness the color of data.

Learn more by visiting http://www.vizexplorer.com

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Derek Feniger
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