Groundbreaking Startup EBT, Inc., Founded by Renowned Scientist, Launches EBT Connect™, A Proven, Scalable and Cost-Effective Solution to Emotional Health Crises

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Online Subscription Service Pioneered by Dr. Laurel Mellin Combines Proprietary Technology Platform with Latest Advances in Neuroscience to Alleviate Stress-Related Health Issues

Scaleable emotional health preventive and treatment services integrating technology and brain-based tools to ease stress and rewire fear memories.

A scaleable safety net for emotional health issues

EBT, Inc. a leading-edge health startup, today announced the launch of EBT Connect™, an online subscription service that provides instant access to emotional tools and peer support for the confidential prevention and treatment of emotional health problems.

This scalable and affordable membership service, which employs a unique, neuroscience-based methodology and proprietary technology platform, was designed to decrease the often prohibitive costs and waiting times of existing emotional health offerings, while improving the delivery and results of emotional health services.

EBT, which stands for emotional brain training, was founded by Dr. Laurel Mellin, a New York Times bestselling author, renowned health psychologist and Associate Professor of Family and Community Medicine at the University of California, San Francisco. Dr. Mellin developed this innovative, science-based approach for preventing and treating stress-related health issues, and pioneered combining brain-based tools with emerging technologies.

According to Dr. Mellin, "With the launch of EBT Connect™, individuals and institutions such as universities, corporations and clinics have an easily available safety net for the prevention and treatment of emotional health problems at a modest cost."

EBT tools are based on neuroscience to provide users with access to the natural brain pathways that promote resiliency and reconsolidation of fear memories. The science supporting reconsolidation of these circuits has only been available for the last five years, opening up the potential for people to take a more proactive, skills-based approach to rewiring their emotional brain.

Research on the EBT tools is promising, showing that participation in EBT is associated with reductions in depression, anxiety, overeating and other behavioral excesses, as well as improvements in stress, mood, productivity and relationships.

The EBT tools enable users to process emotions and update emotional circuits that promote stress and drive maladaptive behavior. EBT Connect™ offers instant access to these brain-based tools to relieve stress and promote positive states of well-being. Members learn to approach emotional challenges based on brain science, viewing their problems or issues as rooted in wiring – i.e. the circuits in the emotional brain - that can be weakened or changed.

To access EBT Connect™ membership, people join for $25 per four weeks of access to training and support. Upon subscribing to the service, members can use the EBT Brain Map to identify circuits they want to rewire and learn the brain-based tools to accomplish this through videos and other e-learning resources. Each time people use the tools, they spiral up to a state of well-being and seek to make a small but important improvement in their wiring.

EBT Connect™ also provides members with plenty of confidential and private support, including live drop-in coaching sessions with certified EBT coaches, a private TV network with programs showing the tools in action during stressful situations, a mobile application for easy access to the tools and peer-to-peer support.

The power of peer support has been well-documented in research. With EBT Connect™ members use a private phone system and mobile-app to connect with each other to use the tools. Membership as well as other services, including telegroups and community support, are available at http://www.ebtconnect.net.

About EBT, Inc.
Based in Larkspur, CA, EBT, Inc. is founded and owned by Dr. Laurel Mellin, a global leader in self-directed, targeted neuroplasticity for improving the brain’s emotional set point and decreasing excessive use of medications, procedures and devices. She is a New York Times bestselling author, the founder of emotional brain training and an associate professor of family and community medicine at the University of California, San Francisco. EBT, Inc. develops and disseminates emotional brain training programs using emerging technologies and provides proven, scalable neuroscience-based solutions to address the current crises in emotional health care. For more information, visit http://www.ebtconnect.net.

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© 2015 EBT, Inc. 101 Larkspur Landing Circle, Larkspur, CA 94939
U.S. Service Mark Application for EBT Connect has been filed with the U.S. Patent and Trademark Office, under Serial No. 86/587998.

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Laurel Mellin, PhD
EBT, Inc.
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