Guidecraft Chosen by Brazilian Visionary as Toy Partner for Inner City Tests to Prove Impact of Proper Brain Stimulation

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Brazilian preschool educator, Glaucia Macial, creates test to prove that providing the right toys in the first years of life can change a child's future

there is huge potential for social impact

Glaucia Maciel, owner of 2 progressive preschools in Brazil (STEPS Baby Lounge), has always known that if underprivileged kids were also exposed to the right tools and toys to stimulate their brain in the first couple of years of life, their destiny could change.

Realizing that her theory is supported by many top early childhood education specialists from all over the world, she set out to find a like-minded financial partner to help her prove it. Enter, Grand Challenges Canada, whose Saving Brains grants have been set up for this very purpose. She presented her ideas and methodology, collected over 14 years of running preschools, to the committee, calling it Steps Brain Booster Program.

In the Steps Brain Booster methodology, babies divide their time between activities that stimulate psychomotor skills, artistic expression and musical sensitivity. Kits would provide 200 toys and 48 lessons plans to train the teachers at pilot test schools in 3 of the poorest communities in Sao Paulo.

Key to the success of the proposed program, was to find a high quality educational toy company willing to provide the majority of toys needed for these special kits. If the project later rolled out, that same company needed to have mechanisms in place to be able to distribute the toys or kits all over the world in an efficient manner. When Glaucia discovered Guidecraft, she knew it was a perfect fit. Guidecraft, in turn, was more than pleased to help with such a worthy cause.

Now that Grand Challenges has funded the pilot test, which is currently running in Brazil, Glaucia and Guidecraft are looking to the future and planning for a successful outcome.

The President of Grand Challenges Canada, Peter Singer, says he sees huge potential for social impact. Brazil alone has 16 million households with children under 6 years old. According to Singer, the global trend in the study of child development has changed focus. Before devoted to child survival, “the aim now is to create opportunities for them to thrive and break cycles of poverty.” Led by visionary Glaucia Maciel, Guidecraft is delighted to be a part of just that.

Learn more details about the Steps Brain Booster Program at

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Alex Romano
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