Boston, MA (PRWEB) September 08, 2015
Attend, an event management and engagement platform pioneering the way organizations manage and interact with attendees, today announced the launch of the next version of its event management platform. The latest addition to Attend’s platform is a new mobile app, designed to put event intelligence into the hands of marketing, sales and customer success teams. Available on iOS, Attend’s mobile app is the first of its kind, allowing our customers to gain real-time relevant data about their attendees.
Attend’s platform is designed to help marketing, sales and customer success teams better manage and interact with event attendees. The latest version of the platform builds on top of our best-of-breed event registration, email, check-in and reporting capabilities, and includes significant new enhancements such as a robust Salesforce integration and a mobile app. Attend’s mobile app was built to accelerate pipeline creation and conversion by empowering marketing, sales and customer success teams to have more intelligent conversations during events. The app pulls real-time registration and profile data into one centralized location, empowering our customers to be better prepared before, during and after events and to interact with event attendees in a more meaningful way.
“Today’s empowered customers demand more thoughtful interactions and events are one of the best ways to deepen and extend those bonds,” said Matt Engel, CEO of Attend. “With the latest version of Attend’s event management platform and new mobile app, we are addressing the needs of our B2B customers, a market we are gaining healthy momentum in. The app enables our customers to optimize event interactions and helps bridge the connection between event managers and their sales teams. With Attend’s latest event platform, users can dramatically improve their guests’ experiences and accelerate pipeline activities.”
Attend’s mobile app provides a range of features for marketing, sales and customer success teams including:
- Real-time proactive monitoring of attendee registration and event presence to better manage communication before and during events
- VIP alerts to notify business relationship owners when key attendees check-in to an event
- Snapshot view of relevant attendee profiles, including Salesforce intelligence, to enable smarter conversations
- Ability to select and create a favorite list of attendees so sales and customer success teams can more easily monitor and prioritize attendee interactions
- One swipe access to Notes to quickly capture next steps and take-ways for all conversations, dramatically simplifying post-event follow up
“Attend is the only sales-minded event management platform in the market today,” said Carol Meyers, CMO of Rapid7 (NASDAQ:RPD) and Attend advisory board member. “With this new app, Attend is empowering event, marketing, sales and customer success teams to have better insight into who is at an event and to make the face-to-face time with attendees more personal, relevant and impactful. Live events are a vital part of the buying experience and customer-life-cycle for organizations across industries. Attend helps these organizations drive higher return on investment.”
“We view events as an important part of our new business and channel strategy, and the more prepared our team can be prior to an event, the better,” said Craig Herman, VP of Strategic Enterprise Accounts at Localytics, recognized by Inc. Magazine as one of the fastest growing private companies. “Before working with Attend, it was difficult for my team to gain insight on which of their accounts had registered for an event. Since using Attend, we are better informed with real-time insight when a prospect or partner registers and checks in to an event. This helps my team have better interactions with our prospects and strategic partners, improving the experience for our internal team and our event attendees.”
Attend’s mobile app is now available for download on iPhone to all Attend subscribers. To learn more, please visit: http://www.attend.com.
Attend is an event management and engagement platform that is pioneering the way marketing, sales and customer success teams manage events and interact with attendees. We make it easy to streamline your event process, make every guest feel like a VIP and gain real-time relevant data about your attendees to enable smarter conversations. Attend turns attendees into prospects, prospects into customers and customers into life-long loyal promoters. We’re trusted by organizations like Applause, Localytics, CBRE and Seismic. Learn more at http://www.attend.com.