Tom Gerace of Skyword and Judd Bagley of Overstock to Speak at Content Marketing World 2015

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Marketing Leaders to Discuss Importance of Brand Storytelling in eCommerce Success

Tom Gerace, CEO and founder of Skyword and Judd Bagley, Director of Communications at Overstock, will lead a session at Content Marketing World 2015 entitled “How Overstock Creates Stories that Drive eCommerce Success” on September 10 at 1:45 p.m.

Skyword, the leading content marketing platform and services company, will serve as a silver sponsor at the conference and host the opening night party at the Rock and Roll Hall of Fame.

An annual gathering hosted by Content Marketing Institute, Content Marketing World draws nearly 3,000 attendees from all industries to provide insight on how brands can use content to differentiate themselves.

“There are major shifts in how consumers access content and what they expect from those experiences,” said Gerace. “Because of that, traditional forms of advertising are getting less effective. Overstock gets that, and the company has committed to telling stories that speak to its audience and pertain to its desires, lifestyles, and major life-events. We’re thrilled to be able to share the company’s experience at Content Marketing World 2015.”

The Skyword team will be available at Booth 45 to discuss how attendees can build brand storytelling into the way they communicate and how its content marketing platform, cited for its “rich functionality” in The Forrester Wave™: Content Marketing Platforms, Q2 2015 report, can make the process sustainable.

About Skyword:
Skyword moves marketing leaders and those who create content for them forward. By embracing a sustainable, scalable approach to original storytelling, Skyword liberates brands from ineffective marketing practices and inspires them to create deeper connections with their audiences. The Skyword Platform makes it easy to produce, optimize, and promote content at any scale to create meaningful, lasting relationships. Skyword also provides access to a community of thousands of freelance writers and videographers, an editorial team, and program managers who help move clients’ content marketing programs to new levels of creative excellence. Skyword is a privately held company headquartered in Boston, Mass., with offices in Miami, Fla., Palo Alto, Calif., and New York, N.Y. The company’s technology center is located in Pittsburgh, Pa. Investors include Cox Media Group, Allen & Company, Progress Ventures, and American Public Media Group.

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Twitter: @skyword
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