KFC UK Licenses APT’s Test & Learn® Software

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KFC UK and Ireland has signed an agreement to license APT’s Test & Learn® for Sites software to test business initiatives across its restaurants

Applied Predictive Technologies (APT) announced today that KFC UK and Ireland has signed an agreement to license APT’s Test & Learn® for Sites software to test business initiatives across its restaurants. KFC UKI also uses APT’s Test & Learn® for Customers software to optimise their customer-targeted initiatives. With this agreement, KFC UK and Ireland joins other leading restaurants–including Pizza Hut Restaurants UK, Costa, SUBWAY, Starbucks, Wendy’s and Dunkin’ Donuts–that use APT’s cloud-based software to improve guest experience and profitability.

KFC has been using APT’s software to understand how customers respond to the restaurant remodel programme, fine tune operational initiatives, and identify how customers will respond to new products.

“APT enables us clearly to understand the cause-and-effect relationship between our business initiatives and outcomes,” said Paula MacKenzie, Chief Finance and Development Officer at KFC. “We now have a deep understanding of how remodelling a restaurant affects our customers and helps to grow our sales.”

“APT helped us take our culture of innovating through conducting ‘business experiments’ to the next level, making it more accurate, efficient and process-driven,” MacKenzie added. “We are already in the process of designing new tests using APT’s software and are looking forward to analysing many other high-value initiatives.”

Chris Holmes, KFC’s Commercial Director, added: “Bringing new products to our customers for new occasions is a key part of KFC’s strategy, and previously it was difficult to isolate what was happening because of the product, and what was due to other factors such as asset type, weather and competition. APT enables us accurately to measure the halo and cannibalisation effect of new product introductions, manage menu complexity, and by doing so, ensure that the items we introduce not only drive profitability but also increase guest satisfaction.”

On the relationship, Rupert Naylor, Senior Vice President at APT, commented: “We are very excited that KFC has chosen APT’s software to improve its decision-making capability and testing culture. We look forward to continue to support KFC in using APT’s software to make critical decisions.”

About KFC
Yum! Brands, Inc., based in Louisville, Kentucky, has over 41,000 restaurants in more than 125 countries and territories. Yum! is ranked #216 on the Fortune 500 List with revenues of over $13 billion. The Company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are the global leaders of the chicken, pizza and Mexican-style food categories. Outside the United States, the Yum! Brands system opens over five new restaurants per day on average, making it a leader in international retail development.

About APT
APT is a leading, secure, cloud-based analytics software company that enables organisations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyse large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, Sydney, and Chicago. Visit http://www.predictivetechnologies.com to learn more.

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Cathy Baker
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