Hyland’s Brings Sustainability Innovation To Kids’ Homeopathic Product Line

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Company Partners with Chicago Paper Tube Company to Deliver Paperboard Packaging Printed with Soy Inks in its New Hyland’s 4 Kids Bumps ʼn Bruises with Arnica Ointment Stick

Hyland's 4 Kids Bumps 'n Bruises with Arnica

The pursuit of perfect, eco-friendly packaging is a complex process in terms of functionality, but the EcoPush tube technology is a big step forward, making this first, but by no means our last, foray into sustainable packaging possible.

Hyland’s, a leading provider of homeopathic medicines since 1903, and Chicago Paper Tube Company, headquartered in Chicago since 1898, announce the introduction of sustainable packaging technology that’s being used for the first time in the pharmaceuticals industry. The two century-old companies have teamed up to deliver the first application of Chicago Paper Tube’s EcoPush™ paperboard circular tubing printed with soy inks for mainstream consumer markets with the recent introduction of Hyland’s 4 Kids Bumps ʼn Bruises with Arnica, its topical push-up ointment stick.

“Hyland’s has been around for 112 years, and Hyland’s 4 Kids Bumps ʼn Bruises with Arnica is a step toward what we want to look like in another 112 years,” said Thao Le, vice president of marketing at Hyland’s. “The pursuit of perfect, eco-friendly packaging is a complex process in terms of functionality, but the EcoPush tube technology is a big step forward, making this first, but by no means our last, foray into sustainable packaging possible.”

The Eco-Push™ is a 100% paperboard tube, without metal end caps, made from 90% recycled materials (75% post-consumer content) and is printed with soy inks. Earlier this year, after a review by a panel of industry experts, including William McDonough, co-author of Cradle to Cradle: Remaking the Way We Make Things, Chicago Paper Tube was awarded Luxe Pack’s ‘in green’ award for their EcoPush™ product concept.

The Hyland’s 4 Kids Bumps ʼn Bruises with Arnica treatment formulation itself is also free from PABA, synthetic preservatives, fragrances, parabens, and dyes. “Hyland’s has been listening to families for generations, and the interest in more natural products and sustainable packaging is now stronger than ever before,” added Le.

“We at Hyland’s are parents too and teaching our children about the environment and healthy products is important to us,” added Le. “We designed colorful, whimsical ‘splat’-faced characters on the packaging for Hyland’s 4 Kids Bumps ʼn Bruises with Arnica to distract and delight kids when they are in pain. These entertaining faces also engage kids in the packaging and provide parents the opportunity to turn a ‘boo-boo’ into the chance to talk to their kids about more eco-friendly products and choices.”

“We are pleased to be working with Hyland’s in their pursuit of more sustainable packaging solutions,” said Jonathan Dudlak, General Manager at Chicago Paper Tube. “Eco Push’s™ unique construction ends the dependence on the single use components traditionally used as primary packaging materials. All raw materials used in the EcoPush™ packaging are sourced from American producers in the Midwest and are easily distributed from our Chicago, IL point of manufacture, further minimizing environmental impact.”

Hyland’s 4 Kids Bumps ʼn Bruises, formulated with Arnica Montana, the #1 homeopathic remedy for bruising and swelling, was recently introduced at Target stores nationwide and has been selected as part of the retailer’s “Made to Matter” program, a collection of natural, sustainable products available exclusively at Target.

Hyland’s 4 Kids Bumps ’n Bruises with Arnica is formulated for toddlers and children 2–12 years old, and can be applied topically as needed. Other popular products in the Hyland’s 4 Kids line include: Cold ’n Cough, Cold ’n Mucus , Calm ’n Restful and more. Suggested retail price for Hyland’s 4 Kids Bumps ’n Bruises with Arnica is $8.79 per .8 oz. tube.

For more information about Hyland’s and its complete line of homeopathic medicines for children, babies and adults, please visit http://www.hylands.com.

About Hyland’s
Hyland’s, Inc., a division of Standard Homeopathic Co., develops homeopathic medicines with the highest‐quality natural ingredients, following the strictest standards of preparation. With its commitment to excellence for over a century, Hyland’s consistently provides quality and integrity in every product. From Hyland’s Baby Teething Tablets, formulated with belladonna, to Hyland’s Calms Forté, Hyland's cares for families at every stage of life. Consumers can trust all Hyland’s products to be natural, gentle, effective and safe for the entire family. For more information on products, visit http://www.hylands.com or http://www.facebook.com/Hylands.Health

About Chicago Paper Tube
Chicago Paper Tube & Can Company, Inc. is a leading manufacturer of custom, high-end, round paperboard containers and industrial products exclusively manufactured in the United States. Headquartered in Chicago since 1898, Chicago Paper Tube provides sustainable packaging for designer brands and luxury labels within a diverse group of industries, including health and beauty, home care and gourmet foods. For more information, visit http://www.chicagopapertube.com/index.htm.

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Melanie Frenkel

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