Futurist Jack Uldrich Discusses the Future of Gratification

Share Article

Best selling author and global futurist Jack Uldrich's latest article, "10 Trends That Will Transform the Future of Marketing" published last week discusses consumer gratification--instant or otherwise.

Futurist Jack Uldrich

The bottom-line is this: Consumers will begin harnessing the power of these new tools and technologies to do what is in their best long-term interest.

On September 4th, futurist Jack Uldrich posted his latest article, "10 Trends That will Transform the Future of Marketing."

Hidden within these trends, Uldrich says, "is an important new insight: The future of marketing will be a battle over gratification."

More specifically marketers will use new technologies (e.g., Big Data, mobile, social and location-based technologies, etc.) to get consumers to instantly gratify their needs and desires. Uldrich continues, "There's no great surprise there. But the “gotcha” will come in how consumers and innovative companies will leverage these same new technologies to delay gratification."

Uldrich sites developments with the iWatch, Oculus Rift, advances in neuroscience and sharing economy companies such as Airbnb and Uber as examples of what the future of marketing will hold. He also says, "As mobile technology and worldwide high-speed Internet access continue to proliferate, the differences between global and local marketplaces will blur."

The bottom-line according to Uldrich is this: "Consumers will begin harnessing the power of these new tools and technologies to do what is in their best long-term interest and not the marketers best interest."

A highly acclaimed public speaker and noted as one of the world's leading futurists, Uldrich delivers keynotes and workshops on future trends, change management and questioning the future. Recent engagements have included ICMF and Banamex in Mexico, Bayer CropScience in Germany, South Dakota Wheat Growers in Minneapolis and private clients in the finical sector in Minneapolis and Philadelphia. Upcoming client talks include True Value in Chicago, IL, Coulee Bank in LaCrosse, WI and St. Paul, MN, and Future Vision in Sonoma, CA.

Parties interested in Uldrich's speaking, writing and workshops are encouraged to visit his website.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Jack Uldrich
Follow us on
Visit website