Inspired Health is so much more than an advertising campaign, it’s an integral part of our culture, operations and strategic direction.
Tampa, FL (PRWEB) September 08, 2015
Florida Hospital announced today that its introducing a new brand initiative in the Tampa Bay market called Inspired Health which will include a series of television and radio spots, billboards, print ads, digital and social media. Consumer advertising is only one component of the Inspired Health brand platform that is being infused throughout the Tampa Bay market.
“We believe the adjective that best describes our brand, the Florida Hospital difference and the extraordinary care we deliver is Inspired. This single word became the foundation of our new brand platform, Inspired Health. We recognize that health care isn’t only about illness and injury, it’s about the human spirit. Our goal is to share this with our community so they understand, value and seek our unique approach to health care,” said Lauren Key, Florida Hospital West Florida Region Vice President of Marketing.
Tampa-based ChappellRoberts, Florida Hospital’s agency of record in the West Florida region, in collaboration with the Florida Hospital marketing team, created the new multi-media brand initiative. The advertising includes a call to action, directing viewers and listeners to visit InspiredTampaBay.com and discover the Florida Hospital difference.
“For more than a century, Florida Hospital has gone beyond symptoms and treatments to help people live healthier, happier lives. Inspired Health is so much more than an advertising campaign, it’s an integral part of our culture, operations and strategic direction. For us, it’s what we do every day and it’s a reflection of our mission and how we deliver our care. Our clinical teams, support staff and volunteers are inspired to go above and beyond to help patients get back to their everyday life,” said Mike Schultz, Florida Hospital West Florida Region President and CEO.
Florida Hospital West Florida Region
The Florida Hospital West Florida Region is a not- for- profit 1,257-bed hospital system composed of Florida Hospital Tampa/Pepin Heart Institute, Florida Hospital Carrollwood, Florida Hospital at Connerton Long Term Acute Care, Florida Hospital North Pinellas, Florida Hospital Wesley Chapel, Florida Hospital Zephyrhills, Florida Hospital Heartland Medical Center Sebring, Florida Hospital Heartland Medical Center Lake Placid and Florida Hospital Wauchula. Part of the Adventist Health System, Florida Hospital is a leading health network comprised of 22 hospitals throughout the state. For more information, visit FloridaHospital.com.