Tribeca Film Marketing Executive Ian Tarbert Tapped to Run Entertainment Division at Digital Upstart Metal Rabbit Media

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Tarbert Comes on to Expand Digital Start Up into Full Service Marketing Agency

Tribeca Film marketing exec Ian Tarbert joins Metal Rabbit Media in the role of VP, Entertainment, agency founder Bryce Tom announces today. In his new leadership position, Tarbert will run all marketing/PR initiatives for distributor clients, including The Weinstein Company, The Orchard, and Tribeca Film, as well as offering a full scope of campaign services and distribution strategies.

Metal Rabbit Media was founded in 2011 as a digital marketing/PR agency and reputation management firm. Recent and upcoming films include SOUTHPAW, DIOR AND I, CAROL, Sundance darlings CARTEL LAND and FINDERS KEEPERS, and Quentin Tarantino's THE HATEFUL EIGHT.

“We're very excited to welcome Ian to the Metal Rabbit team," says Tom. "His expertise serves as the perfect compliment to our existing scope of work and opens up a world of new possibilities for our clients, from providing distribution consultation to filmmakers prepping for their festival premieres to full campaign services beyond traditional digital marketing."

"I'm thrilled to be joining Metal Rabbit," says Tarbert. "The enthusiasm Bryce and his team have for disrupting the current state of film marketing and distribution is incredibly fresh and exciting. I'm looking forward to working with filmmakers and distributors under the Metal Rabbit banner to bring their films to larger audiences through traditional and new distribution platforms."

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