Wayside Technology Group Appoints Jacquelyn Nyborg as Vice President of Marketing

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– Brings full spectrum of channel marketing experience to promote continued growth –

Wayside Technology Group, Inc. (NASDAQ: WSTG), an international technology channel company that markets hardware and software – directly and through resellers – to information technology professionals worldwide, today announced the appointment of Jacquelyn Nyborg as Vice President of Marketing, effective September 14, 2015. Nyborg, who will report to Executive Vice President William R. Botti, brings a wealth of sales and channel experience to Wayside Technology Group.

Nyborg joins Wayside with 20 years of channel marketing experience in leadership roles. Most recently, she served as Director of Global Channel Marketing for Perfecto Mobile, a mobile application software and testing company. Prior to Perfecto Mobile, she was Senior Manager, Partner Marketing – Global Campaigns, Programs and Communications & North American Field Marketing at Dell (Dell Software Group/Quest Software), where she led a team of global campaign and program specialists and developed partner campaigns, as well as managed the development and distribution of partner communications globally. In addition, she managed the North American partner field marketing team responsible for the execution of Dell Software programs to and through the channel. Prior to Dell, Nyborg served as Senior Manager, Partner Marketing – Virtualization & Data Protection at Quest, Senior Manager of Global Channel Marketing at Sophos, and was Senior Manager of Global Partner Marketing Programs at Aspen Technologies. Earlier in her career Nyborg held leadership positions in marketing and sales at TechTarget, eSoft and Symantec where her channel programs were recognized with industry awards.

“Jacqui Nyborg is a strong, energetic channel marketing leader, and we look forward to her joining our team,” said William R. Botti, Executive Vice President, Wayside Technology Group. “Jacqui’s strength in aligning programs with business goals – and building tools that sales people as well as customers need – will be a valuable asset to our organization’s growth as we continue to develop and execute business strategies with our reseller and vendor partners.”

Wayside Technology Group subsidiaries include Lifeboat Distribution, an international specialty distributor of software and hardware products and professional services; TechXtend, a leading New Jersey value-added reseller of software, systems and solutions; and International Software Partners (ISP), a provider of private-label online shopping, sales lead handling, and software fulfillment services to software publishers.

About Wayside Technology Group

Wayside Technology Group, Inc. (NASDAQ: WSTG) was founded in 1982 and is a unified and integrated technology company providing products and solutions for corporate resellers, VARs, and developers as well as business, government and educational entities. The company offers technology products from software publishers and manufacturers including Acronis, Bluebeam Software, CA Technologies, Dell/Dell Software, ExaGrid Systems, Flexera Software, Hewlett Packard, Infragistics, Intel Software, Lenovo, Microsoft, Mindjet, Samsung, SmartBear Software, SolarWinds, Sophos, StorageCraft Technology, TechSmith, Unitrends, Veeam Software and VMware.


The statements in this release concerning the Company’s future prospects are forward-looking statements that involve certain risks and uncertainties. Such risks and uncertainties include the continued acceptance of the Company’s distribution channel by vendors and customers, the timely availability and acceptance of new products, and contribution of key vendor relationships and support programs. The forward-looking statements contained herein are also subject generally to other risks and uncertainties that are described from time to time in our filings with the Securities and Exchange Commission.

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