Tech Startup Offers Video Email Platform Helping SMBs Boost Conversions

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Inviter, a tech startup that allows small businesses to take advantage of the power of video, email, SEO, and social all in one, just launched a new website making it easier to send video emails.

“Yes, video emails can bring CTR of up to 2-300% increase from the norm and increase the open rate by a minimum of 19%. But the power of Inviter goes beyond that. It easily integrates into a marketing strategy.

Videos are very powerful converters. Until now, videos have only been used on various social and web channels. Video emails are somewhat unheard of with the exception of a select group who have used for personal video invitations, which are sent through email. Inviter has expanded and relaunched their website making it more video marketing centric. The purpose—help small businesses harness the power of video with emails using a rare tool video email marketing platform.

Inviter updated their website targeting businesses who want to use videos as part of their marketing strategy. The website details how marketers can use Inviter to create and send video emails. The process is fairly simple. Businesses sign up for a monthly plan based on the size of their email list. Getting started is immediate. Businesses can create a new video email in the easy to use dashboard. Once finished, video emails can be scheduled or sent immediately. Reporting is emailed.

“I have yet to see a company providing video email services like Inviter,” says Andreea Cojocariu, head marketing ninja at Inviter. “It’s the first of its kind to address adding videos in emails and then go a step further to add more value with SEO and social.”

Inviter gives each email a static landing page that can serve as a backlink. Backgrounds are customizable to allow businesses to remain consistent with branding. More importantly, the description section in the dashboard allows for more content and details. This where marketers can optimize for search engine optimization (SEO) with headings and content. Social share buttons under the video allows recipients to share videos.

“Our team has worked very hard to make an easy-to-use video email marketing platform,” says Prabhakar Bellamkonda, founder and CEO of Inviter.

Inviter is the brain child of Prabhakar Bellamkonda and Vijay Thota. The two came together a couple of years ago with the concept of sending unique video invitations via email. They brought on digital marketer, Andreea Cojocariu, to help with SEO and social media. Although personal video invitations and greetings are still part Inviter’s offering, the focus is helping businesses use video in their marketing efforts.

“Yes, video emails can bring CTR of up to 2-300% increase from the norm and increase the open rate by a minimum of 19%, “states Cojocariu. “But the power of Inviter goes beyond that. It easily integrates into a marketing strategy. There is a tremendous amount of emphasis on video. It (Inviter) really needs to be part of every marketer’s tool box if they plan to incorporate video as part of their marketing strategies.”

"Using video to drive more sales is a challenge for so many businesses. We want to help businesses grow using our all-in-one intuitive tool. That’s our ultimate goal,” states Bellamkonda.

Inviter videos can be well scripted short clips or save live streamed videos. Current customers use both. So far, those have used Inviter notice an increase in open rate, CTR, engagement, and conversions. To learn more or get started, visit

About Inviter
Inviter is a video tech startup founded by Prabhakar Reddy and Vijay Thota. Initially, Inviter was a video invitation and greeting tool. In 2015, Inviter made the leap as a video email marketing tool, allowing small businesses send video emails while improving SEO and social media. Inviter is the first of its kind to offer video email, SEO, and social all in one.

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Andreea Cojocariu
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Prabhakar Bellamkonda
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