Akoonu Adds Brand Identity and Messaging to Content Marketing Platform

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Marketers can leverage Akoonu to build, enhance, update, and operationalize their buyer personas, buyer’s journey maps, and brand identity, messaging, and positioning.

Akoonu Brand Identity

Akoonu, Inc.™ today announced the expansion of its content marketing platform. In addition to building and maintaining buyer persona’s and buyer’s journey maps, marketers can now leverage Akoonu’s integrated platform to capture, enhance, and update their brand identity and messaging. Akoonu is providing a live demo of its platform in action at Content Marketing World, booth #46.

Akoonu is the first content marketing platform empowering marketers to build and operationalize an integrated, data-driven foundation for effective content marketing. It empowers marketers to create and continually update in-depth buyer personas and buyer’s journey maps that yield rich audience insights, and to clearly and consistently express and apply their brand identity and messaging. Armed with this essential foundation, marketers can more effectively plan, create, and use high quality content that embodies their brand and drives conversions.

“To really rise above the noise, you need to focus on creating better content, not more of it,” says Jeff Freund, CEO and Founder, Akoonu. “Better content is relevant and insightful to your audience, and it brings your brand to life in a way that deeply connects with your buyers. Akoonu helps you truly understand your audience and clearly express your brand so you can consistently create better content that motivates your buyers into action.”

The Akoonu Brand module provides features, configurable frameworks, workflows, and examples to create brand identity, messaging, and positioning for the first time, or to enhance, update, and operationalize what marketers already have. It integrates with the Akoonu Audience module for building and maintaining buyer personas and buyer’s journey maps, enabling quick access to audience insights critical for capturing and refining both top-level and targeted messaging. The Akoonu Brand module includes:

  • Brand Identity: Express essential internal and external brand elements like Mission, Vision, Values, Culture, Promise, Story, Personality, and more.
  • Style Guide: Document your brand’s style guidelines in an online guide that includes elements such as Logo, Colors, Typography, Language, Illustration, and more.
  • Market Positioning: Define your brand’s Market Conditions, such as new concept, new paradigm, or established category, and your brand’s Positioning Statement.
  • Brand Message Map: Capture your brand’s Core Value Proposition, Top-Level Messages, and Tagline.
  • Benefits Statements: Develop Benefits Statements that align the primary needs of each of your Personas to each of your product’s top features and capabilities.
  • Targeted Messages: Create Targeted Messages for each Persona at each Journey Stage for each of your products.

Akoonu’s systems integrations and collaboration features activate these brand standards, in addition to personas and journey maps, across the organization. Everyone throughout Marketing, Sales, Product, and Services can access, leverage and share them in real-time, enhancing their quality, accuracy, and consistent usage across the organization, agencies, and freelancers. The Akoonu platform includes:

  • Portal: Ensure users across the organization can access, share, and comment on your Buyer Personas, Journey Maps, and Brand Standards via the Online Portal.
  • Collaborate: Facilitate knowledge, accuracy, and alignment organizationally by sharing Personas, Journey Maps, and Brand Standards via PDF downloads and email.
  • Integrations: Akoonu has out-of-the-box connections to CRM, MA and CMS systems like Salesforce.com and Wordpress, or it can connect to any system using Akoonu’s open REST APIs.
  • Widgets: Display your Personas, Journey Maps, and Brand Standards everywhere your sales and marketing team work by embedding prebuilt Akoonu widgets into your Portals, Intranet, and other software platforms.

Akoonu benefits include:

  • Create better content faster: Rapidly plan and create engaging content leveraging deep buyer insights and compelling messaging.
  • Run higher performing campaigns: Generate and convert more opportunities and leads with relevant, targeted content and messaging for each persona at each buying stage.
  • Boost brand authority: Fuel credibility, affinity, and strong relationships with high-quality, buyer-centric content that embodies your brand.
  • Improve Organizational Alignment: Rally Marketing, Sales, Product and Services around a common understanding of your buyers and brand standards to ensure consistency, improve customer understanding, boost sales efficiency, and close more deals.
  • Enhance Organizational Maturity: Operationalize the foundational elements for successful content marketing leveraging an easy-to-use platform that drives collaboration, consistent usage, and knowledge organizationally.

“We didn’t realize just how much we needed Akoonu until we started using it,” said Shin Inoue, CEO and Founder, ForUsAll. “There are a lot of solutions out there for creating, managing, and distributing content. But Akoonu offers a solution for creating the comprehensive foundation you absolutely need in order to make the rest of those content processes more effective and to produce high impact content. That’s exactly what we’ve gained since using Akoonu. The insights we’ve gathered help us better target our content marketing and demand generation initiatives across our audiences.”

Akoonu’s Brand Identity features are available now, and the Brand Messaging features will be available in early Q4.

About Akoonu
Akoonu, Inc. ™ is the first content marketing platform empowering marketers to build and operationalize an integrated, data-driven foundation for effective content marketing. Our configurable frameworks, workflows, data integrations, and collaboration features enable B2B marketers to build and maintain in-depth buyer personas and buyer’s journey maps that yield rich audience insights, and to clearly and consistently express and apply their brand identity and messaging. You can use Akoonu to create these for the first time, or enhance and update what you already have. Our platform activates your buyer insights and brand standards organizationally so that everyone across Marketing, Sales, Product, and Services can access, leverage and share them in real-time. Armed with this foundation, marketers can more effectively plan, create, and use high quality content that embodies their powerful brand, inspires buyers, and drives conversions. For more information, visit http://www.akoonu.com. Follow Akoonu @Akoonu.

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Heather Miller
Akoonu
+1 415.689.5722 Ext: 102
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