Flight Centre to Leverage Tagga Marketing Platform in Consolidating Fragmented Customer Profile Data

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Tagga, developer of an industry-leading B2C Marketing Intelligence Platform, has announced a partnership with Flight Centre Canada, a global leader in retail travel. Tagga will work with the global retail travel agency in assisting the consolidation of their myriad customer data, a crucial component in Flight Centre's pursuit to deliver a seamless customer experience.

In working with Tagga, we’re confident that their technology will provide us with insights that were, until now, near impossible to acquire.

Tagga, developer of an industry-leading B2C Marketing Intelligence Platform, is excited to announce a partnership with Flight Centre Canada, a global leader in retail travel. Tagga will work closely with the globally renowned retail travel agency in assisting the consolidation of their myriad customer data, a crucial component in Flight Centre's pursuit to deliver a seamless customer experience.

Flight Centre Canada prides itself on delivering personalized vacation experiences through leveraging customer intelligence and insights. More recently, a challenge the company was facing was resolving and understanding data living across disparate channels. By partnering with Tagga, Flight Centre will now be able to develop holistic customer profiles for each individual to enhance segmentation and ultimately offer even more personalized vacation options for their customers.

Carre Le Page, National Leader of Marketing & Web at Flight Centre Canada, is confident that Tagga's marketing platform will come to play a key role in Flight Centre’s long term success: “Over the years, we have delivered thousands of tailored vacation packages, which have, in turn, delivered us a wealth of customer data. However, we’ve never really been able to properly unleash the power of that data until now. In working with Tagga, we’re confident that their technology will provide us with insights that were, until now, near impossible to acquire."

With more than 20 years of providing travel experiences in Canada, a partnership like this will help Flight Centre remain a leader in the retail travel space. From vacation packages to ongoing client communication, every touchpoint with the brand will be personalized for each customer.

“We’re thrilled to be working with a company as proactive and progressive as Flight Centre," said Jean-Guy Fabuert, CEO of Tagga. "As a brand, they understand and appreciate the importance of consolidating customer data, and we are delighted that our platform will be key in helping maintain Flight Centre as a global leader in retail travel."

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About Flight Centre Canada: Flight Centre (http://www.flightcentre.ca) is a leading retailer of travel products and services for the leisure and corporate markets. Its presence in Canada includes more than 220 shops and businesses and over 1,600 staff across the country. Flight Centre’s other brands include: Corporate Traveller, FCm Travel Solutions, Stage & Screen Travel Services, FC Associates, discountcruises.ca , GOGO Vacations and Employment Office.

About Tagga: Tagga (http://www.tagga.com | @taggamedia) is a developer of a B2C marketing platform designed to consolidate fragmented customer data residing across disparate data silos. This data is used deliver truly unified customer profiles, allowing marketers to gain valuable insights into customer behaviour, drive deeper engagement, accurately predict campaign outcomes, and maximize ROI. Tagga has been working exclusively with consumer marketers since 2008 and is trusted by some of the world’s most respected brands, including adidas, Red Bull, Gordmans and Paramount.

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