Yona New York Launches Premiere Collection of Fashion Designed for Plus Size Women

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Yona New York is entering the plus size fashion market with today's debut of its fall 2015 collection. The line of separates and dresses, designed and styled exclusively for women's sizes 14W - 24W, is made in the USA.

"My clothes let women feel professional, fun, sexy, fierce, confident and comfortable... all at the same time," says designer Yona Love.

Professional women can finally find the sophisticated, classic, comfortable and effortless fashions they have long craved but seldom been able to find. Yona New York is entering the plus size fashion arena with today's debut of its fall 2015 collection. The Brooklyn-based company offers separates and dresses designed and styled specifically and exclusively for women’s sizes 14W - 24W.

"I created this line because I felt there was a need - for me and for all plus size women. Clothing made for full-figured women is most often dark and ill-fitting since it is typically designed to conform to the curves and shapes of more petite women. I couldn't find clothes in stores that allowed me to feel confident, classy, professional and comfortable during my very busy day and life, so I designed my own line to meet my needs and what I know are the needs of countless plus size women," says Yona Love, designer of the line and founder of the company. "I'm so proud to introduce my new line to the public."

Yona New York's debut collection - the fall 2015 Collection - features dresses, tops, skirts, vests, toppers, and wraps. All are made in Brooklyn, New York. From bold florals to comfortable crepes to pinstriped wools exuding a feminine yet corporate flair, Yona New York's fall 2015 collection offers something for everyone no matter where they live or what their professional and personal lifestyles are.

"Our line has something for everyone," continues Yona. "But the most important thing it offers is effortless style. A woman can throw on one or more of the pieces from my collection and know that she will look good and feel good during all the activities of her day from morning to night, from corporate meetings to PTA meetings to family events. My clothing is effortless and beautiful."

Within the fall line are three mini collections - each piece and collection having its own story:

  •     Crepe Collection - minimalist dressing for maximum style, the Crepe Collection features separates and wraps boasting classic, timeless, on-trend styling
  •     Floral Collection - bold, beautiful, vibrant florals in three color palettes add style to tops and dresses in this feminine collection
  •     Pinstripe Collection - the traditional corporate look is updated with a feminine, figure-flattering fit in this collection fashioned in 100% Australian merino wool.

The fall 2015 line also features other fabulous, flattering separates: a fun, flirty cinched waist flair dress in animal print, a pencil skirt in three rich colors, a maxi skirt with fabulous pockets and front draping design for a slimming effect, and an asymmetrical wrap shawl created in a burlap-textured fabric in two color palettes that can be worn belted or unbelted for a high-fashion look.

The pieces in Yona New York's fall line can be mixed and matched with other pieces in the line and/or in a woman's closet for easy, polished, comfortable, effortless day to night looks.

"When a woman wears my clothes, I feel like she can tackle the world. They will empower her and she will feel great and look great," adds Yona. "My clothes let women feel professional, fun, sexy, fierce, confident and comfortable... all at the same time!"

Yona New York fashions are currently sold online at http://www.yonanewyork.com.

Yona New York is a line of sophisticated, effortless fashion for plus size women. The line was founded in 2015 by Yona Love, the head of a successful construction consulting company in Brooklyn, a wife, a mother of four, and herself a plus size woman. Yona designs fashions that flatter, fit, and enhance the figures and styles of plus size women. The fall 2015 collection features dresses, skirts, tops, vests, toppers and wraps -- all able to be mixed and matched for professional, sophisticated, classic, comfortable and effortless style. The line is made in Brooklyn, New York. For more information on Yona New York, visit http://www.yonanewyork.com.

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Sherry Goldman
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