"Snapdeal acquires Silicon Valley Startup - Reduce Data "
(PRWEB) September 15, 2015
Snapdeal, India’s largest online marketplace, announced today that it has acquired Reduce Data Inc., a Mountain View, California based programmatic display advertising platform. With this acquisition, Snapdeal will collaborate with the Reduce Data team to build advertising and discovery platform tools for brands as well as sellers on the marketplace.
Reduce Data Inc. is focused on powering brands and delivering advertising strategies for consumers across devices. Its proprietary platform leverages artificial intelligence, real-time data and other tools, delivering high return on investment for advertising campaigns. It was founded in late 2012 by Asif Ali, a Technology Entrepreneur as well as the CEO of the company and Darryl Jose, COO – a tech entrepreneur based out of West Des Moines, Iowa. The 15 member team which currently has customers across US, UK, and India, will now become a part of the Snapdeal family.
Speaking about this acquisition, Rohit Bansal, Co-Founder, Snapdeal said, “At Snapdeal, we are always on the lookout for talented people who come with specialized skills that augment our capabilities. Asif comes with 17 years of rich experience in building Web Scale Technologies, Product Management and building highly specialized teams. We are confident that Asif and his team will further strengthen our technological capabilities”.
Commenting on this, Asif Ali, CEO, Reduce Data said, “We are very excited to become a part of the Snapdeal family. We strongly believe that new age technology innovations will happen here. The company has grown at a phenomenal pace in the last few years. We look forward to building world class technology products at Snapdeal and to set new benchmarks for the industry in this space.”
Snapdeal’s vision is to create India’s most impactful digital commerce ecosystem that creates life-changing experiences for buyers and sellers. In February 2010, Kunal Bahl along with Rohit Bansal, started Snapdeal.com - India’s largest online marketplace, with the widest assortment of 15 million+ products across 500+ diverse categories from thousands of regional, national, and international brands and retailers. With millions of users and 200,000 sellers, Snapdeal is the shopping destination for internet users across the country, delivering to 5000+ cities and towns in India. In its journey till now, Snapdeal has partnered with several global marquee investors and individuals such as SoftBank, BlackRock, Temasek, eBay Inc., Premji Invest, Intel Capital, Bessemer Venture Partners, Mr. Ratan Tata, among others.