Studio City, CA (PRWEB) September 09, 2015
FilmTrack, the global leader in content and rights management, will present a keynote at MESA Europe’s Content Access & Rights Management Forum at this year’s IBC conference in Amsterdam. FilmTrack Executive Vice President Theodore Garcia will deliver the keynote, addressing the growing importance of rights management for intellectual property-based businesses from media to music, gaming, publishing and consumer licensing.
The FilmTrack keynote, entitled “Effective IP Rights Management: Understanding Key Trends and Identifying Business Imperatives,” will explore the efficient management of content rights and how it has become a critical area of focus for rights owners at a time when the rapidly expanding array of delivery platforms, payment models and viewing devices are combining to make this an increasingly complex issue.
Garcia said of his presentation: “In this session I will discuss how media and entertainment companies can create more fluid ways of working by aligning rights management as the core system that informs other systems downstream and by defining rights dimensions in a way that facilitates the complexities of modern contracts and distribution channels. Furthermore, I will analyze how the implementation of standardized terminology in the rights dimensions will enable automation and increase profit potential, particularly for lower fee deals.”
MESA Europe’s Content Access & Rights Management Forum will take place Saturday September 12 at the Park Hotel Amsterdam, Stadhouderskade 25, 1071 ZD. The forum will feature thought leaders in the content and rights management space, and will focus on the impact that the changing market, technology, legislative and political landscapes are having on this increasingly complex and dynamic field.
For two decades, FilmTrack has been transforming the way the media and entertainment industry monetizes, measures and delivers its content and related assets across every point in the intellectual property lifecycle. FilmTrack’s cloud-based software platform streamlines the complex intellectual property management process – from project inception to distribution – and provides a holistic view into critical data supporting rights, availabilities, contracts, invoicing, licensing, revenue recognition, royalties and workflow management. Backed by Insight Venture Partners, FilmTrack serves as both a front and back office to hundreds of clients worldwide including CBS, DreamWorks Animation, Endemol, eOne, Miramax, National Geographic and Starz. Visit http://www.filmtrack.com to learn more.