University of South Alabama and Evolution Labs to Launch Next-Generation Digital Admissions Initiative

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University of South Alabama to launch S360™ engagement platform to reshape the way prospective and admitted students interact in the admission process

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Evolution Labs offers a student-centric approach to recruitment technology...their platform [...] creates an experience that [prospective students] find personally relevant, which we believe will encourage them to dive deeper into [USA]

Evolution Labs today announced that the University of South Alabama has chosen its S360™ engagement products to change the way prospective and admitted students experience the college admission process. S360 enables colleges to immerse prospective, admitted and current students in highly engaging web and mobile-based experiences designed to foster a meaningful affinity between student and school and to impact learning outcomes and student success. USA will launch the S360 Recruit module in the fall with special tracks for both high school juniors and seniors, and also plans to launch S360 Search and Yield later this year.

“The University of South Alabama is emerging as a leader in its use of technology to enhance the undergraduate admission and yield process,” said Peter Kraft, Co-founder at Evolution Labs. “While most institutions in higher education recognize the importance of enterprise software to streamline the enrollment process, the university joins a select few who are focusing their attention on how students experience it.”

S360 provides prospective, admitted and current students with highly individualized content tailored to the criteria and interests they find most relevant to their own college search—from academics and faculty to campus location, size and personality of the school. As prospects and admits learn more about USA through expert-written topics, engaging videos and surveys, they can also interact and “shadow” current students, view "real-life" social media feeds and share their interest in USA by connecting program features with their preferred social networks—all on a single platform.

S360 also utilizes a proprietary algorithm designed to determine propensity of prospects and admits on a multi-faceted spectrum that considers academic, financial and lifestyle fit. Engagement insights are delivered back to the school in real time, arming them to make better communication and enrollment decisions.

“Evolution Labs offers a student-centric approach to recruitment technology,” said Christopher Lynch, Executive Director of Enrollment Services at the University of South Alabama. “Their platform takes advantage of what we already know about prospects—their location, their academic and co-curricular interests, their demographic background—and creates an experience that they find personally relevant, which we believe will encourage them to dive deeper into our institution.”

About Evolution Labs
Evolution Labs is changing the way students engage with schools and the way schools engage with students. Its proprietary software platform helps schools and recruit, enroll and retain students and their parents (driving inquiries, apps, yield and retention). The company's S360 engagement platform provides institutions with technology and a highly immersive content experience to better connect with students while driving more successful educational outcomes. Learn more at

About the University of South Alabama
The University of South Alabama, one of the fastest growing universities in the South, is a four year, comprehensive, accredited public institution. USA enrolls over 16,000 students and offers Bachelor’s, Master’s and Doctoral degrees. USA’s commitment to student success includes small class sizes and hands-on research opportunities in nearly 100 undergraduate, graduate and doctoral degree programs. Students enjoy an outstanding campus experience, with state-of-the-art facilities and an environment which offers a wide variety of social, cultural, entertainment and athletic activities that contribute to a well-rounded college experience.

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Rebecca Wang
Evolution Labs, Inc.
+1 866-648-9975 Ext: 705
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