Major Shift as Amazon AWS Secures Global #CloudInfluence Lead Over Microsoft

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Shift in cloud market mind share as AWS topples Microsoft from top spot held all year in global Compare the Cloud #CloudInfluence rankings

Compare the Cloud, today announced that Amazon had topped its monthly global #CloudInfluence organisation rankings for August 2015. All year Microsoft had topped the Compare the Cloud global #CloudInfluence rankings, but in July Amazon moved ahead and in August it help on to the top spot, signalling a real shift in mind share in the cloud market. Meanwhile Daniel Ives, an analyst at FBR Capital Markets leading the individual rankings.

The monthly rankings tracks the level of “buzz” associated with each of the top organisations and individuals in the cloud sector– the level of opinion each is generating, the extent to which this is resonating and the influence it is having on others. There are two main drivers for this “buzz”:
1.    Marketing and PR, where firms seek to generate and promote the opinions of their firms and executives
2.    The ecosystem, where a firm’s partners, clients and other advocates help spread such opinions and enable them to go viral.

“In effect we have a market place where there are numerous vendors offering rival cloud solutions with some generating more of a buzz than others.” Commented Bill Mew, lead analyst and CMO at Compare the Cloud. “This is important because it is those that can capture both market share and mind share that will prevail. Amazon’s market share lead may already be significant, but until now at least it held a mind share lead. This is no longer the case.“

Mew added: “Microsoft and Amazon are very different beasts. Microsoft has a massive marketing machine – one that has served it well for decades as it has built and maintained one of the most influential brands in either the technology or business sphere. Amazon has a very different culture, brand and approach. It is maniacally focused on efficiency, spending no more than it needs on anything – including marketing. It runs a very lean marketing and PR structure, often appearing to journalists as aloof or inactive by comparison to its rivals. Instead it focuses on innovation and on rolling out a constant stream of new services to its growing ecosystem of partners, clients and advocates.”

Until recently the Microsoft marketing machine held sway overall, with a consistent #CloudInfluence lead over Amazon each and every month – often by a considerable margin. However the Windows 10 launch has not only been a distraction for the firm, hogging much of its marketing focus of late, but it has also proven to be an unsettling period for its channel partners.

Google, Apple, Intel , Oracle and IBM have all appeared in the top ten every month from May to August. See below highlights of the results from the rankings over recent months:

See below details of list top ten firms over the last 4 months as well as graphic for the main firms over the last 7 months:

Index    May
1    Microsoft
2    Amazon (inc AWS)
3    Google
4    Gartner
5    IBM
6    EMC
7    Apple
8    Oracle
9    Rackspace
10    Intel

Index    June
1    Microsoft
2    Amazon (inc AWS)
3    Apple
4    Google
5    Oracle
6    Intel
7    Adobe
8    Cisco
9    IBM
10    Red Hat

Index    July
1    Amazon (inc AWS)
2    Microsoft
3    Google
4    Apple
5    Oracle
6    Intel
7    IBM
8    Alibaba
9    Cisco
10    IDC

Index    August
1    Amazon (inc AWS)
2    Micosoft
3    Apple
4    Intel
5    IBM
6    Google
7    Alibaba
8    Cisco
9    Oracle
10    Gartner

For more information
Graphic showing #CloudInfluence performance of main firms in recent months:

For full tables see or follow #CloudInfluence on Twitter, including:

  •     The August 2015 Global 50 #CloudInfluence Organisations rankings
  •     The August 2015 Global 50 #CloudInfluence Individuals rankings
  •     Other #CloudInfluence highlights including Cloud Bursters and the UK rankings

About the rankings:
The Compare the Cloud global #CloudInfluence rankings are based on a big data analysis of the leading opinions across the top international news articles, blogs and social media content to which we apply patented natural language processing algorithms. After extracting opinions that have been publicly shared relative to a specific topic (in this case Cloud), it is then determined who held that opinion, and finally the algorithm calculates an influence score for the opinion, opinion holder, and the topic. This process is repeated every day, using the full-text articles from over 3 million sources including news, blogs, and social media. Compare the Cloud is currently tracking over 700,000 significant opinions on cloud. Compare the Cloud is also one of only three media companies to have access to this technology – the others being Forbes and the Economist.

For more information contact:
Bill Mew
CMO, Compare the Cloud
+44 7808247932

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Bill Mew
since: 06/2009
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