Fractal Amplifies New Peugeot i-Cockpit® With Sound

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Peugeot reveals the revamped i-Cockpit® within the release of its new FRACTAL concept vehicle, showcasing advanced interior design and unique acoustics.

Peugeot Fractal
The acoustic ergonomics enhance interaction with the Peugeot i-Cockpit and makes it easier to keep eyes on the road.

• FRACTAL evolves the Peugeot i-Cockpit® with enhanced acoustic sensations

  • A unique sound is produced by FRACTAL to alert pedestrians and cyclists of its presence

Peugeot’s new FRACTAL electric urban coupé concept car will be the first to house the new multi-sensory Peugeot i-Cockpit®.

The new i-Cockpit concept explores the senses: sight, embodied by the head-up display; touch, with the compact steering wheel and touchscreen; and sound, with a new acoustics system that increases auditory perception.

Peugeot FRACTAL has an interior and exterior identity developed for the first time in partnership with sound designer Amon Tobin.

Peugeot FRACTAL also features a sound signature created by sound designer, Amon Tobin, which plays when the driver opens the doors using the smartwatch remote system. This is used to alert pedestrians and cyclists of the vehicle’s presence.

Developed by SUBPAC, the tactile bass system offers a new sensory experience, which allows the bass to travel through a solid medium rather than through the air, meaning the sound waves reach the inner ear through the listener's body.

In addition, the Peugeot FRACTAL features a world first by incorporating a two-channel tactile bass system into the back of each seat.

“Drivers need to process an increasing amount of information within their vehicle, which demands more and more attention. The acoustic ergonomics enhance interaction with the Peugeot i-Cockpit® and makes it easier to keep eyes on the road. The spatialisation of sound sources allows the driver to absorb and understand information more effectively and easily,” said Vincent Roussarie, New Acoustic Services specialist, PSA Peugeot Citroёn Research & Development Division

In addition, the head-up display features a high-definition holographic screen and a 45-degree polycarbonate strip that delivers additional information and creates an impression of depth.

Drivers can modify the 12.3” HD digital display to suit individual preferences. The tilted polycarbonate strip gives added depth by showing information on a 7.7” AMOLED screen.

The intuitive, compact steering wheel features a touchpad integrated into each of its two spokes. These thumb-controlled sensors control a range of FRACTAL’s functions and equipment. The right hand arch also houses the controls to activate the electric drive system. Passengers in the rear also have a panel allowing them to adjust their immediate surroundings.

3D-printed parts represent more than 80% of the interior trim surface of the FRACTAL. The anechoic materials were made through generative design - an incremental, stochastic process used to achieve the perfect component.

A 30kW/h lithium-ion battery powers the electric motors on the front and rear axles to provide a total output of 150kW/204hp and combined-cycle autonomy of up to 450km. The power system also manages output according to driving conditions, based on road grip. The driver's seat provides kinaesthetic feedback based on the FRACTAL's handling.

Variable ground clearance allows the vehicle to adapt to different types of terrain. The 7cm clearance for motorway driving improves aerodynamics to range and boost battery life. This can be increased to 11cm in urban environments, allowing the car to take speed humps and car park entrances in its stride.

Weighing in at just 1,000kg, Peugeot FRACTAL goes from 0 to 62mph in 6.8 seconds while offering a new sensory experience for the ears, and can cover 1,000metres from a standing start in 28.8 seconds.

Follow all the latest news at #PEUGEOTFRACTAL

About Peugeot

The Peugeot brand can trace its roots back to 1810. It was in 1890 that it began producing combustion-engine automobiles. Since then, over 65 million vehicles have been produced. Demonstrated through its Brand signature ‘Motion & Emotion’, Peugeot is present in 160 countries, has 10,000 franchised Dealers and is recognised for the quality and design excellence of its products.

Peugeot UK
The UK is the 3rd largest market for Peugeot with its UK Headquarters located in Coventry.

Peugeot UK Communications Contacts
Andrew Didlick, Director Communications, Events & Brand Partnerships
T: +44 (0)2476 884309     |    M: +44 (0) 7836 362859     |    E: andrew(dot)didlick(at)mpsa(dot)com
Kevin Jones, Head of Communications, Peugeot UK
T: +44 (0)2476 884215     |    M: +44 (0) 7880 786596    |    E: kevin(dot)jones(at)peugeot(dot)com
Louise Dowling, PR Manager, Peugeot UK
T: +44 (0)2476 884216    |    M: +44 (0) 7767 490420    |    E: louise(dot)dowling(at)peugeot(dot)com
Kerry Livesey, Press Officer, Peugeot UK
T: +44 (0)2476 884212    |    M: +44 (0) 7940 078848    |    E: kerry(dot)livesey(at)peugeot(dot)com
Craig Morrow, Press Fleet Officer
T: +44 (0)2476 884261    |    M: +44 (0) 7747 764745    |    E: craig(dot)morrow(at)mpsa(dot)com

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Janet Brace
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