Nor1 Signs Agreement with Hersha Hospitality Management (HHM) to Adopt the Nor1 Merchandising Platform at their Independent Collection (IC) Properties

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Nor1 Merchandising Platform to drive ancillary revenue and enhance guest stays at HHM's Independent Collection.

Nor1’s Merchandising Platform will be used by HHM to help them price and merchandise their premium inventory with eStandby Upgrade®, and engage customers in real-time, with brand-centric offers through eReach™ at their Independent Collection (IC) hotels, which are located in standout neighborhoods of gateway cities across the U.S.

“Partnering with Nor1 to utilize their Merchandising Platform at our IC properties will help us to deliver on our mission of providing transformative changes that maximize the potential of our independent hotels to offer authentic and memorable travel experiences for their guests while boosting those properties’ bottom-lines,” stated Sameer Mehra, Chief Revenue Officer (NY & Independent Collection), Hersha Hospitality Management.

“We are extremely excited to work with HHM in realizing the mission of their Independent Collection. We are confident that eStandby Upgrade® and eReach™, powered by our dynamic decisions intelligence engine PRiME®, will be a great asset in delivering on their mission,” said Jason Bryant, Nor1’s Founder and CEO.

About Nor1, Inc.
Nor1, Inc. is the technology leader in travel merchandising. Headquartered in Silicon Valley, Nor1 provides data-driven pricing and merchandising solutions to maximize incremental revenues for hotels and resorts worldwide such as Hilton, IHG, Carlson Rezidor, Accor, and Wyndham. Nor1′s patented, dynamic decisions intelligence engine PRiME®, powers Nor1′s Merchandising Platform including its signature eStandby Upgrade®, eReachTM, and eFDUTM products.

Nor1 is creating the fusion between technology and guest experience. It’s that combination of expertise and skill that have set Nor1 apart and continues to attract technology’s most distinguished investors such as Concur Technologies, Goldman Sachs and Accel Partners. For more information, please visit

About HHM
Hersha Hospitality Management (HHM) operates 115 hotels across the United States including 28 independent hotels ranging from the Rittenhouse Hotel, a AAA Five Diamond property in Philadelphia, to the Larkspur Landing Hotels, all-suite extended stay properties in Northern California and the Pacific Northwest. HHM also provides hotel and asset management to leading full service and select service brands from Marriott, Hilton, Hyatt, Starwood and Intercontinental Hotel Group. HHM’s highly experienced team is accustomed to serving as a fiduciary to publicly traded companies, joint ventures, institutional real estate owners and private investors. Additional information can be found at

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David Hallman
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