Marks & Spencer, B&Q and John Lewis share the in-store, digital wow-factor in One Connected Community's new eBook

Share Article

Digital in-store engagement lessons from B&Q, John Lewis and Marks and Spencer that will forever change customer shopping experiences, shared in One Connected Community’s latest eBook

The world is changing. Offline is becoming online. What was here and there is now everywhere.

Retailers need to reset the shopping experience. In-store digital transformation is about how to meet and surpass the expectations of today’s and tomorrow’s customers. Innovative retailers B&Q, John Lewis and Marks and Spencer are already acting.

Digital success stories from B&Q, John Lewis and Marks and Spencer will forever change in-store customer experiences. Get the latest insight in One Connected Community’s newly published eBook available to read here:

The future of retail is one where digital technology is fully utilised to delight customers. This means being personal, anticipating needs and wow-ing them with memorable experiences in-store, online, and mobile.

From interactive touch screens to mobile Apps, digitised customers have ever higher expectations of the shopping experience. Today digital in-store customer engagement is a priority that must colour the entire brand.

Retailers must focus on bridging digital and in-store to deliver a better customer experience, unlocking the ability to give customers what they want – a more relevant, personalised and convenient way to shop.

Create authentic experiences that stand-out from the pack.The key is to discover what information and content will be relevant to customers. Those retailers who do a better job at uncovering shopper needs, behaviour and motives will exceed customer’s expectations and deliver the next era of retail innovation.

It is critical that retailers carefully consider how customer trends impact their in-store strategies and seek new and innovative ways to gain customer trust, loyalty and shopping spend. In today’s highly competitive marketplace, retailers can’t afford to miss out.

Digital pioneers at B&Q, John Lewis and Marks and Spencer, alongside invited guests from Starbucks, Sainsbury’s and Harrods, will share more on the future of in-store customer engagement at Your Digital Customer Connection Day (October 7, London). Learn more here:

George Kiley at One Connected Community says: “Digital in-store engagement is the future of retail. To stay ahead of the pack, now is the time to learn how to wow your customers. This eBook and networking event provides invaluable advice from leading retailers.”

For more information contact George Kiley on
or Tel: +44 (0)208 8193122

Share article on social media or email:

View article via:

Pdf Print

Contact Author

George Kiley

George Kiley
since: 10/2014
Follow >
One Connected Community