rue21 to Utilize APT’s Network Planner Software to Continue its Square Footage Growth Story

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Applied Predictive Technologies today announced that rue21, a leading specialty apparel retailer, signed a licensing agreement for APT’s Network Planner software.

Applied Predictive Technologies (APT) today announced that rue21, a leading specialty apparel retailer, signed a licensing agreement for APT’s Network Planner software. rue21, which operates 1,171 stores nationwide, will leverage the Network Planner application to support its square footage growth strategy. With the agreement, rue21 joins the many leading apparel retailers that license APT software to maximize the ROI of strategic initiatives, including Tween Brands, Express, Talbots, Victoria’s Secret, Ann Inc., American Eagle, Chico’s, and Lane Bryant.

APT works with over 120 leading companies across industries to reduce the inherent risk of rolling out new programs, ranging from capital expenditures, such as new store builds, to marketing initiatives and pricing strategies, among many others. APT’s Network Planner software leverages a proprietary approach to project sales of new locations, generating accurate predictions that inform the most profitable real estate strategies.

Bob Thomson, SVP of Real Estate at rue21, commented on the partnership with APT stating, “APT’s Network Planner solution will enable our team to reach our goal of further enhancing the ROI for each of our new stores, including new builds and store conversions. Our mission is to have APT help facilitate objective discussions about our prioritization of new stores by providing us with accurate predictions of the financial performance of each potential new site, while taking into consideration the probable sales impact on our existing stores.”

APT will empower rue21 to use a segmented approach to its real estate planning. As Thomson explained, “With APT’s Network Planner we plan to identify the optimal locations for new stores based on demographic attributes, such as whether the site is in an urban or rural area, or site characteristics, such as if it’s located in a strip mall or a traditional mall. Such factors significantly affect store performance and have been part of rue21’s process in making real estate decisions. The rue21 project with APT’s Network Planner will simplify rue21’s process and enable our analysts to generate site-by-site sales predictions as well as predicted sales cannibalization impact on nearby stores.”

APT Chief Executive Officer Anthony Bruce added, “For years, APT has brought analytic rigor to strategic real estate planning for leading organizations across industries. Our team looks forward to working with rue21 to help their team make the best decisions about the location of new sites as they continue their rapid network expansion.”

About rue21, inc.
rue21 is a leading specialty apparel retailer offering exclusive branded merchandise and the newest trends at a great value. rue21 currently operates 1,171 stores in 48 states and on its website, Learn more at

About APT
APT is a leading cloud-based analytics software company that enables organizations to rapidly and precisely measure cause-and-effect relationships between business initiatives and outcomes to generate economic value. Our intuitive and proprietary Test & Learn® software utilizes sophisticated algorithms to analyze large amounts of data, enabling business leaders to conduct experiments and allowing them to make optimal decisions and implement business initiatives at scale. We also offer products that support decision-making for specific business needs including transaction analysis, space planning, promotion design, category management and location selection. APT’s client portfolio features some of the world’s best known brands, including Walmart, Starbucks, Coca-Cola, Victoria’s Secret, American Family, Hilton Hotels, SUBWAY, TD Bank, T-Mobile, and others. APT has offices in Washington, D.C., San Francisco, London, Bentonville, Taipei, Tokyo, and Sydney. Visit to learn more.

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Cathy Baker
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