Reality Based Group Appoints New Vice President of Sales & Business Development

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New executive to head expanded sales team

Reality Based Group, America’s premier customer experience firm, announced the appointment of John Civatte as Vice President of Sales and Business Development today. After two decades in high-level corporate sales, including founding and selling a successful startup company, Civatte offers RBG a deep understanding of delivering value to customers.

Civatte comes to RBG after eight years at the helm of sales for BOXX Technologies Inc., an Austin-based computer manufacturing company. Hired to turn around the then-struggling firm, Civatte dramatically boosted sales and nearly tripled company revenue during his tenure.

RBG CEO Josh Stern described Civatte's hiring as part of a plan to expand RBG's already-formidable share of the mystery shopping & customer experience consulting market.

“We are fortunate to have a leader with John’s abilities and track record join the RBG family,” said Stern. “This is an exciting step as we continue our path to the next level.”

Civatte's work experience spans across different industries and different leadership roles. After moving into the business world and running sales operations for American Products, Bio Lab and The Wentworth Group, John drew upon his appreciation and understanding of training and co-founded a business specializing in computer-based training and development, Specialized Solutions. The company was the first to introduce a number of computer training tools that are now in wide use, including digital video, computer simulation and self-assessment.

“What we love about John's background is his unique insight into the value of how to improve business through education and training,” said Stern. “That's what RBG is all about –– helping companies improve the customer experience by making evidence-based changes to how they do business.”

“It's exciting joining a group of people who are doing work and offering a service that nobody in the mystery shopping industry has been able to match,” said Civatte. “RBG is the company that invented video mystery shopping and now we have a chance to evolve the customer experience for the better at many of America’s most cherished brands.”

About Reality Based Group

RBG is evolving customer experience. Since 1992, RBG has measured the customer experience from an objective point of view for some of the world’s most respected brands, across over 10 industries. Reality Based Group programs are designed to deepen customer loyalty while simultaneously increasing profitability. Our solutions include written and video mystery shopping, customer satisfaction surveys, manager audits, merchandising audits, competitive pricing audits, and training programs. The company has its headquarters in Austin, TX. Please visit for more information.

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Aaron Pappas
since: 06/2013
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