The new integration allows our mutual clients to leverage their investment in Altai to send targeted and personalized content using our email marketing and marketing automation tools.
Saratoga Springs, NY (PRWEB) September 11, 2015
Informz, Inc., a leading provider of digital marketing solutions for the association and nonprofit markets, announced today that Altai Systems now integrates with the Informz email marketing and marketing automation platform. The integration will allow Informz and Altai users to streamline processes and create more effective email campaigns. This is the first Informz integration with Microsoft CRM.
Informz offers an email marketing and marketing automation platform that enables associations and nonprofits to improve engagement and manage online communications all from one interface. Features of the Informz platform include a drag-and-drop email designer, campaign canvas for building automated, multi-step email campaigns, engagement scoring, and more. The Informz platform easily integrates with data sources such as Altai Systems to enable organizations to eliminate manual processes and improve efficiencies while increasing the ability to target and personalize email messages.
Altai’s AMS/CRM is one of the most powerful membership solutions on the market. Built within the Microsoft Dynamics® CRM platform, Altai can be hosted on any Cloud, a Software as a Service (SaaS) model or On Premise. Altai automatically updates and supports all typical revenue streams including: Membership, Events, Certifications, Donations, Products, Chapters, etc. on any device all configurable without developers. Altai seamlessly integrates with cutting edge tools like Power BI and Social Engagement to deliver the most insightful analytics on the market.
“We are very happy to welcome Altai to our network of integrated partners,” said Joe Tyler, CEO at Informz. “The new integration allows our mutual clients to leverage their investment in Altai to send targeted and personalized content using our email marketing and marketing automation tools.”
The integration creates an advanced relationship management solution, enabling users to:
- Sync Marketing Lists with Informz with the latest data from the database.
- Personalize emails using data fields from Microsoft CRM.
- Writeback valuable email activity data to the database.
“I am so excited that we now have an integration between Informz, a leading email marketing solution used by many nonprofit associations and Microsoft CRM,” said Mike Frye, Partner at Altai Systems. “This combination will enable marketers to bring next generation social marketing capabilities to their organizations and track their efforts, results and effects. Microsoft is spending hundreds of millions of dollars enhancing the marketing subsystems in CRM, and to now combine this with Informz is a marketer’s dream!”
Associations utilizing this integration will be empowered to take their email marketing and communications to the next level. For more information, visit http://www.informz.com.
Informz is a leading provider of digital marketing solutions to the association and nonprofit industries. The Informz solution provides customers with the tools and expertise to easily and cost-effectively promote their brands, stay in touch, generate and analyze data about their markets, manage information about their members and constituents, and receive valuable feedback to refine future action. The Informz portfolio of solutions includes email marketing, marketing automation and consulting services.
Altai Systems has a long heritage in providing Association Management Software (AMS) solutions for associations and nonprofits. Based in the Washington, DC Metropolitan area with team members located across the country, Altai’s AMS is backed by Microsoft Dynamics® CRM. Founded by two seasoned Microsoft CRM professionals with over 20 years’ nonprofit/association technology management experience, Altai’s mission is to provide solutions that bring members closer - closer to our clients, their organizations, and closer to each other.