Each triggered communication is determined by the person receiving the message – an interaction that can upsell an existing customer or turn a prospect into a customer.
Sacramento, California (PRWEB) September 14, 2015
StreamSend, the email marketing service provider, shows marketers eight ways email remarketing can build customer relationships and sales. StreamSend also details how the entire email marketing automation process lifts conversions and boost ROI in its free white paper, StreamSend’s Email Marketing Automation & Integration Guide.
“Email remarketing works because it’s accurate,” said Dan Forootan, president of StreamSend Email Marketing. “Each triggered communication is determined by the person receiving the message – an interaction that can upsell an existing customer or turn a prospect into a customer.”
1. Get Strategic
Begin by defining goals and types of email remarketing campaigns: Cart abandonment reminders? Purchase association emails? Benefit-driven landing pages and triggers? Welcome emails introducing your services? Product trial upgrade emails? Requests for reviews?
2. Planning is Everything
Once goals are clear, pick email triggers to capture this information for timely, personal emails later. Tackle cart abandonment by emailing a few hours after, then a day later. Second emails often lift conversions considerably. Also, during a product trial, send feature and benefit-driven emails throughout the trial cycle.
3. Messages that Count
Customize plans for the various database segments: existing customers, existing prospects, past or inactive customers, new leads, people who bought X, people who abandoned a shopping cart, etc. It’s too easy for people to unsubscribe if their needs aren’t met.
4. The Look
The email should visually match its landing page. The call to action should be in the HTML — not as an image — and appear above the fold. Fifty percent of emails are currently viewed on mobile devices, so responsive email templates are a must.
5. Call to Action
Using only one call-to-action benefits customers and makes it easier to measure response. Create a sense of urgency when it fits; people respond to deadlines.
6. By Invitation Only
Allow prospects and customers to choose how often they want to hear from you -- not only is it an appreciated courtesy, it keeps your unsubscribe rate low.
7. Follow the Tracks
Wherever possible, track what your customers and prospects do online. Armed with information on browsing or purchasing habits, you can make persuasive offers.
8. Get Fresh
Revisit automated campaigns periodically to keep them fresh and relevant. After the campaign has ended, search engines will continue to find the landing and social pages, delivering fresh leads and initiating new automated campaigns.
Find out how to put email remarketing and all of the power of email marketing automation to work for your business, read StreamSend’s Email Marketing Automation & Integration Guide.
StreamSend offers an easy-to-use, affordable and reliable email marketing service designed to help businesses maximize the reach of their marketing budget when sending an email newsletter or using Social Media. StreamSend offers a number of industry-leading standard pricing plans, private-label and affiliate programs and hands-on personal client service. Started in 1998, StreamSend is a leader in Email Marketing.