EuclidIQ Featured in Streaming Media Article on Video Optimization

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Company’s IQ264 perceptual quality optimization

EuclidIQ Intelligent Video Compression
IQ264 can improve the quality/bandwidth performance of the encoder itself

A recent article in Streaming Media magazine highlights EuclidIQ’s perceptual quality optimization technique and unique position when it comes to video optimization tools available in today’s market.

“EuclidIQ's IQ264 is designed to work directly in the encoder's pipeline, not as a separate process,” wrote Andy Beach for the September 2015 issue of Streaming Media magazine. “The fact that it is integrated into primary encoders means one less step when readying files, which many will no doubt see as a benefit.”

For those unfamiliar with IQ264, part of the company’s H.264-based compression toolkit, IQ264 has yielded an average of more than 20% bandwidth savings at equivalent quality to a reference encoder, such as x264.

These savings have been corroborated in internal subjective testing, confirming that IQ264 does so without impacting video quality.

“There is a misperception in the industry that video optimization using perceptual quality optimization (PQO) requires a pre- or post-processing step,” said Nigel Lee, EuclidIQ’s Chief Scientist. “The article points out a key differentiator for EuclidIQ's IQ264 technology, which is that it is integrated directly into the encoder. As such, IQ264 can improve the quality/bandwidth performance of the encoder itself, unlike post-processing techniques that must accept and hope to improve upon whatever shortcomings are present in the original encoding.”

In addition to IQ264, the article covered several other approaches to video optimization. A recent blog post by Dr. Lee delineates some of the differences between the EuclidIQ approach and those of the other companies mentioned in the article.

EuclidIQ will be demonstrating its IQ264 technology this week at the IBC convention in Amsterdam. A limited number of demonstration slots, for potential partners, are available by contacting the company directly at

About EuclidIQ - Headquartered in Concord, MA, EuclidIQ has a legacy in solving complex video compression challenges. The company has two innovative technologies—IQ264 (H.264) and EuclidVIsion (MPEG-2)—that deliver significant bandwidth savings while maintaining visual quality. The company’s patented technologies augment standards-based encoders, and content encoded via EuclidIQ’s advanced algorithms can be decoded on any standards-based video decoder. To learn more about EuclidIQ and its video processing technology, visit the company website, or contact info(at)euclidiq(dot)com.

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Anne Marsden
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Anne Marsden
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