Theorem Acquires FaR Partners, a Leading Consultancy in Digital Performance Benchmarking

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Acquisition will provide publishers with unique insight into performance, commercial potential with an ability to scale digital capabilities

Theorem, a leading digital media and marketing company, today announced that it has acquired FaR Partners (FaR), a global consultancy headquartered in the UK that provides publishers and media owners with market information and expert insights to help them benchmark performance and grow their revenue.

The acquisition of FaR enables Theorem to add a highly specialized consulting capability that delivers market benchmarks specifically for the digital market. Together, the organizations will provide their global client base with access to FaR’s proprietary benchmarking business tools and the industry’s only custom-tailored panel of media experts made up of top decision makers, media organizations, agencies and advertisers. FaR helps companies explore disruptive digital models, including such areas as programmatic, content monetization, native advertising, data, among others.

“Given the rapid change of pace in the digital marketing space, we have found that clients require a deeper dive into trend information specific to this sector, enabling them to benchmark performance in key market categories and develop the right strategies to create new products, enter new markets, target new audiences, and optimize revenues. FaR brings with it a unique set of skills that fits into our strategic vision and will help further accelerate our expansion globally. Importantly, we will now be able to better help our clients push certain strategic levers that will impact revenue.” commented Jay Kulkarni, Founder and CEO of Theorem.

“We were attracted to Theorem because of its global footprint and the company’s focus on building long-standing client relationships with top-tier brands,” commented Henry Rowe, who with fellow industry leader Dominic Finney, heads up FaR Partners.

“What cemented the partnership was the combined power of our organizations – the opportunity for us to guide clients through a strategic process based on data and insights and then help them implement new models with the operational horsepower of Theorem to manage digital programs,” added Finney.

FaR’s industry panels have been providing insights on the commercial performance and trends of media owners since 2009, alongside the company’s benchmarking tools and products. FaR’s clients comprise broadcasters, newspapers, magazines, and other digital media owners across North America, Europe, and Latin America; including, InSkin Media, Channel 4, Financial Times and Time, Inc.

Note to Editors

Dominic Finney is a key presenter at this year’s upcoming dmexco, a global expo on connecting the digital economy held in Germany. Finney will be joined by fellow industry panellists who will unveil and debate the results of new research by InSkin Media, in collaboration with FaR. The dmexco seminar entitled, ‘Viewability – Transparency, Trust and Meaningful Measurement’ will be hosted by InSkin Media, and FaR Partners, with independent experts joining the panel. The seminar takes place on Thursday 17th of September at 10 am in Seminar 2, 2nd Floor, Congress Centre North at dmexco.

About Theorem

Theorem is a full-service digital media company that delivers an extensive range of flexible, tailored services to help organizations plan, scale, manage and optimize their digital marketing and media initiatives.

Providing a blend of domain specialty and digital best practices, coupled with an unrivalled heritage and experience in media marketing and services, Theorem underpins the digital program successes of companies including Rocketfuel, Epsilon, Hearst, Pandora, and Microsoft.

With offices in New York and London and delivery centers in India and the Dominican Republic, Theorem has over 1500 global employees and serves more than 200 leading agencies, publishers, networks, technology providers, and brands. More at

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