The Source Magazine's 2nd Annual SOURCE360 Festival: Making Hip-Hop a Positive, Diverse & Rich Experience

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Feat. Waka Flocka Flame, Scarface, Faith Evans, Chase N. Cashe, Smoke Dza, Brand Nubian, Doug E. Fresh, Dead Prez, Casey Veggies, OG Maco & More Artists To Be Announced.

Our goal is to network, spread the good word about the influential and positive role Hip-Hop can play and has played in society as well as to educate and inspire people of all ages and backgrounds to make positive contributions to the culture.

Tickets are now available for the second annual SOURCE360 Festival, presented by The NorthStar Group and The Source Magazine: http://bit.ly/SOURCE360tix.

The SOURCE360 celebrations will take place throughout the Brooklyn Cultural District from September 17th – September 20th, and will include signature concerts, thought leadership panels, youth education and training sessions, nightly private shows, brunch celebrations, a beauty bar, nightlife events and more! In addition, the SOURCE360 Festival Block Party on Saturday, September 19th on Rockwell Place will host activities on street art, fashion, break dancing, poetry slams, a Kids360 talent show, DJ spinning, music performances and more.

The SOURCE360 Concert Series will take place throughout the week and will feature musical performances by Waka Flocka Flame, Scarface, Faith Evans, Chase N. Cashe, Smoke Dza, Brand Nubian, Doug E. Fresh, Dead Prez, Casey Veggies, OG Maco, and other special guests, as well as surprise pop-up concerts. SOURCE360 will also feature a very special tribute party to The Notorious B.I.G. in his hometown and neighborhood. Venues include prominent cultural institutions such as BRIC Arts & Media Center, Mark Morris Dance Center, Roulette and more!

SOURCE360 is more than a festival and hub of creative performances. Education and thought leadership is essential to the mission. One of SOURCE360's goals is to increase awareness and interest in higher learning among middle school and high school students through the filters of music, film, fashion, sports, technology and the performing arts. The SOURCE360 Educate & Elevate program and Youth Training Day will expose them (especially at-risk youth) to information and opportunities relating to colleges, universities, career paths, corporations and community service organizations.

The SOURCE360 Speaker Series will feature panel discussions conducted by thought leaders and entrepreneurs in the art, music, film & television, media, tech, and fashion industries. Industry and community leaders such as Tuma Basa (Spotify), Lenny Santiago (Roc Nation), Steve O. (Def Jam), Rob Markman (Genius), Lisa Evers (Fox, Hot 97), Yandy Smith-Harris (VH1’s Love and Hip-Hop), Reggie Saunders (Jordan Brand), Tracey Snyder (NFL), Gareb Shamus (Comic Con), Angela Simmons, (Celebrity Entrepreneur), Tai Beauchamp (TLC’s Dare to Wear), Miko Branch (Miss Jessie’s), April Walker (Walker Wear), Dr. Charles Johnson-Bey (Engineer), Maya Azucena (Singer-Songwriter), Carmen Perez (Justice League NYC), Mysonne (Artist), Malcolm Lee (Film Director), Mayor Ras Baraka (Mayor of Newark), L. Londell McMillan (Attorney and Publisher) and more to be announced, as they are expected to participate in interactive panels and events. Attendees will have the opportunity to build their professional network, have fun, and gain new insights.

To highlight Hip-Hop’s up-and-coming talent, SOURCE360 will also be hosting The Unsigned Hype Competition. Credited for discovering artists such as Biggie Smalls, Eminem, Common, and Kendrick Lamar, The Unsigned Hype Competition allows unsigned artists to battle it out for the opportunity to join a storied lineage of rappers, artists, and creators to perform live on stage. The Unsigned Hype Vol. 1 Mixtape featuring finalists from last year's competition at SOURCE360 will be available soon on all streaming and digital distribution platforms.

With excitement towards this year’s SOURCE360 festivities, founder of The NorthStar Group and The Source Magazine L. Londell McMillan explains, “Our goal is to network, spread the good word about the influential and positive role Hip-Hop can play and has played in society as well as to educate and inspire people of all ages and backgrounds to make positive contributions to the culture.”

Having launched for the first time in 2014, SOURCE360 gathered 38,000 attendees over 4 days, with 47 artists, 32 bloggers, 45 speakers, 15 DJs, and 21 activations. Performers from the inaugural year included Wu Tang Clan, Dom Kennedy, Lil Kim, Bone Thugs N Harmony, The Diplomats and more!        

We are accepting Press Requests for The SOURCE360 Festival: http://bit.ly/SOURCE360Press15.

EVENT DETAILS:
The 2nd Annual SOURCE360 Festival
DATES: Thursday, September 17th - Sunday, September 20th

Thursday, Sept. 17:

  • Educate & Elevate | 12pm-3pm | Roulette | FREE
  • SOURCE360 Kick-Off Concert and Party | 9pm-12am | Roulette | Gen. Admission: $35 and VIP: $50

Friday, Sept. 18:

  • SOURCE360 Speaker Series | 3pm-7pm | BRIC Arts | FREE
  • Hip-Hop Dance Class | 6:30pm-8:30pm | Mark Morris Dance Center | $20
  • Unsigned Hype Competition and Concert | 9pm-1am | Roulette | $20

Saturday, Sept. 19:

  • SOURCE360 Block Party | 12pm-6pm | Rockwell Pl. B/T Dekalb & Fulton | FREE
  • Beat Making 101 | 3pm-5pm | BRIC Arts | FREE
  • SOURCE360 Concert | 8pm-12am | BRIC Arts | GA - $35, VIP - $50
  • SOURCE360 Tribute Party Honoring The Notorious B.I.G. (Time and Venue TBA)

Sunday, Sept. 20:

  • SOURCE360 Brunch and NFL Game Watch | 12pm-7pm | Woodland

TICKETS: On sale now – http://bit.ly/SOURCE360tix

For more information and to stay updated on SOURCE360:

Website: http://thesource360.com/
Twitter: https://twitter.com/source360
Join The Conversation: #SOURCE360

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Shoshie Aborn

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