Former Executive Vice Chairman, President and Chief Sales Officer Frank Van Veenendaal Joins Capriza Advisory Board

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Enterprise SaaS pioneer will provide decades of experience in high-growth companies to support Capriza’s expansion

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Capriza, the leader in business application modernization, today announced the addition of Frank Van Veenendaal to its strategic advisory board. Van Veenendaal served as Executive Vice Chairman of Salesforce for three years and held a number of executive leadership positions with the company for more than a decade. During his tenure, Van Veenendaal helped drive the company’s considerable growth and was one of the pioneers of enterprise adoption of Software-as-a-Service (SaaS) solutions.

Van Veenendaal’s experience will be invaluable in providing Capriza with perspective on both the SaaS business applications market landscape as well as insights into hypergrowth go-to-market strategies.

“I look forward to working with Capriza's management team and helping them navigate the SaaS market and capitalize on the innovative product offering they’ve developed,” said Frank Van Veenendaal. “Capriza is solving a significant problem for enterprises. For decades, the complex user experience of business applications has been hindering the productivity of every organization. Capriza is already helping some of the world’s largest companies modernize their legacy systems, and many more are sure to follow.”

Prior to Salesforce, Van Veenendaal served at several leading high-tech companies, such as Actuate Corporation, Interleaf, Integrated Solutions, Pyramid and Harris Corporation.

“Frank’s experience leading arguably the world’s most successful SaaS provider injects our company with knowledge and experience that will be essential as we continue our impressive growth,” said Yuval Scarlat, CEO of Capriza. “Frank has witnessed first hand the changes in enterprise technology during the past three decades, from on-premise to cloud and now to mobile. We couldn’t think of anyone better suited to offer counsel to Capriza as we help companies modernize and transform the way people interact with information at work places”

Van Veenendaal’s appointment to Capriza’s advisory board comes at an opportune time in the company’s growth and international expansion. Capriza recently announced a new platform, which for the first time makes enterprise applications simple, personal and contextual, providing end users complete control over their user experience and how they interact with business-critical data. The company has struck a chord with blue chip companies and is rapidly expanding its customer base with numerous name brands, including Brocade, Del Monte and DirecTV.

About Capriza
Capriza modernizes your business by simplifying and mobilizing your critical workflows. Capriza's end-to-end simplification platform enables IT and lines of business to mobile-enable critical business workflows in a matter of days without any coding, APIs, or integration. The solution is applicable for packaged applications such as SAP, Oracle, Salesforce as well as custom built solutions. Capriza disrupts the economics and speed of the journey by extending the capability of legacy applications, in a simple and useable way, onto any smartphone, tablet or desktop. Founded in 2011 by former executives of Mercury Interactive, Capriza is headquartered in Palo Alto, CA and is funded by Andreessen Horowitz, CRV, Tenaya Capital, Harmony Partners and Allen & Company. For more information, visit

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