Mindmatrix has packed its sales enablement software with specialized channel sales and marketing tools including channel playbooks, which tell channel partners exactly what asset to use at which stage of the buyer’s journey.
Pittsburgh, PA (PRWEB) September 15, 2015
Mindmatrix now offers Channel Partner Portals as a part of its sales and marketing enablement platform for channels.
With a view to helping channel partners sell more, faster, Mindmatrix has packed its sales enablement software with specialized channel sales and marketing tools including channel playbooks, which tell channel partners exactly what asset to use at which stage of the buyer’s journey. Channel partners also get a 360-degree view of their leads, so they have a clear view of their prospect’s activities.
The partner portal also allows for easy, centralized, yet local, marketing and sales messaging. It allows corporate marketing arms to create sales and marketing collateral and automatically tailors them for channel partners and their prospects, thus improving channel partner messaging and helping channel partners become more effective at selling all without impacting the corporate brand.
From the corporate perspective, Mindmatrix offers powerful channel analytics tools and increased visibility into partner activities. This helps brands gauge the engagement levels of their channel partners. Organizations have one click access to key data such as the marketing/sales campaigns their channel partners engaged in, information on how many leads are present in partner pipelines and understand how the marketing funds are being used by partners.
Speaking about Mindmatrix’s channel partner portals, Harbinder Khera, (CEO-Mindmatrix) said, “Every organization knows how important it is for their channel partners to share their marketing and sales vision. But, more often than not, companies find it challenging to pull them onto the same page.
Mindmatrix provides a solution to this challenge with its channel partner portals. Mindmatrix’s partner portals put companies and their channel partners on the same plane by infusing transparency and ease of communication into their relationship. So, if you are worried about your channel partners not ‘getting your messaging right’, then our partner portal is your answer.”