“Whole Foods has always been known for high quality food and products at a fair price. The Lunette cup easily falls inline with their eco-responsible values and ‘high quality at a fair price’ mission.” Caron Rohman, President of Lune North America, Inc.
Park City, UT (PRWEB) September 16, 2015
Whole Foods, one of the nation’s largest natural and organic supermarkets, will begin carrying the popular Lunette menstrual cup in its Rocky Mountain Region of stores. The region represents 30 stores in the Western United States, including Colorado, Kansas, New Mexico, and Utah.
“Whole Foods has always been known for high quality food and products at a fair price. The Lunette cup easily falls inline with their eco-responsible values and ‘high quality at a fair price’ mission.” says Caron Rohman, President of Lune North America, Inc.
Like Whole Foods, Lunette’s customer demographics are active, environmentally aware, and health conscious consumers who pay attention to what goes into their bodies.
“As a reusable product, people used to think of menstrual cups as a ‘hippie thing’ with the focus being on its zero waste factor. Consumers quickly found another huge benefit: cost savings. That monthly five dollar disposable products purchase quickly adds up. Lunette eliminates the need to repurchase.”
Menstrual cups are becoming increasingly popular, particularly among college students and women from 25-35 years of age. According to the 2015 Global Menstrual Cups Industry Report, “menstrual cups are now widely used in global areas, and developed countries share a large market. From a global perspective, menstrual cups are one of the fastest growing medical products in recent years.”
“Menstrual cups have been around for quite a while,” explains Rohman. “It’s an international trend that reached the U.S. about seven to eight years ago and is quickly gaining in popularity. Sales have grown exponentially since we began sales here.”
The lunette cup is natural, chemical-free, and made with the highest level of soft, medical-grade silicon. While Whole Foods will begin carrying the violet-colored cup, cups are also available in blue, violet, coral, yellow, and clear from Lunette’s online store. Silicone and colorants are FDA approved.
Lunette is a leading menstrual cup brand headquartered in Juupajoki, Finland with U.S. offices in Park City, Utah. Lunette is sold in more than 40 countries and strives to make the lives of people who menstruate around the world easier and more enjoyable through innovative ideas and products.
To find out more about Lunette, visit http://www.lunette.com/us
Cathy Chapman, Marketing & Social Media Manager
389 Center Drive, #200
Park City, UT 84098
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