Cold Shoulder Releases their New Classic 2.0 Weight Loss Vest powered by CryoMax Gel Ice

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Boasting longer cold duration, maximum torso coverage and proven to burn even more calories than the original classic vest, the Classic 2.0 is a safe and effective way to help people lose weight while at home or on the go.

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New Classic 2.0 Cold Shoulder Vest is powered by CryoMAX Gel Ice

There is a rich and growing body of independent, scientific evidence showing how mild comfortable cold exposure can burn calories without exercise through a process called thermogenesis.

Cold Shoulder LLC announces the release of their highly anticipated New Classic 2.0 Cold Shoulder Vest powered by patented CryoMAX Gel Ice.

“We are taking our vests to the next level with the use of CryoMax Gel Ice,” said Cold Shoulder Vest Inventor and NASA Scientist Dr. Wayne B. Hayes. “It is the latest advancement in cold technology for Thermogenesis and we have secured this leading technology exclusively for the benefit of our customers.”

CryoMax Gel Ice is a patented, American made, high-tech food grade gel, which can power the vests with long lasting cold coverage for up to 6-8 hours, giving wearers the chance to burn even more calories without having to fit in an extra workout.

“The original vest was estimated to burn up to 500 calories a day when worn twice daily, our new Classic 2.0 vest that is powered by CryoMax Gel Ice can potentially double this amount of calories burned,” said Dr. Hayes.

Dr. Hayes launched Cold Shoulder LLC with his wife Jocelyn in 2014 as a way to provide people with an easy and effective way to burn calories without exercise through harnessing the power of mild cold exposure.

After completing one of the most successful weight loss Kickstarter campaigns in early 2015, with almost $300,000 in funds raised from more than 1500 people around the world, it was clear to Dr. Hayes that there was an overwhelming interest and a high demand for his calorie burning vest that was backed by science.

"There is a rich and growing body of independent, scientific evidence showing how mild, comfortable cold exposure can burn calories without exercise through a process called thermogenesis” said Dr. Hayes. “Even the US army has noted how cold exposure positively impacts the body composition of soldiers.”

Thermogenesis is the natural process the human body goes through when trying to stay at its ideal temperature of 98.6°. When the body starts to cool down, Thermogenesis turns on and burns calories in order to stay at this biological level.

The Cold Shoulder Vest activates the Thermogenesis process by using mild cold exposure to safely and comfortably lower its wearer’s core temperature.

The CryoMax Gel ice will vastly improve the vest’s metabolism boosting properties while providing added comfort while being worn at home or on the go.

Wearers simply slip the vest on over their shirt and get on with their day. The ice packs are conveniently distributed over the shoulders and back, with the New Cold Shoulder Classic 2.0 Vests providing mild cold exposure coverage for up to 6-8 hours.

“Our vests are revolutionary and are designed to give people the opportunity to burn calories at a time when you otherwise would not, such as sitting down watching TV, at your computer or on the road,” said Dr. Hayes.

“Obesity and related issues are a huge health concern in modern society and we need every weapon in the arsenal to fight it; the Cold Shoulder Vest can help.”

For samples or additional information, please visit or contact Nicki(at)veteranpr(dot)com.

About Veteran PR:
Rooted in the belief that hard work coupled with honesty and integrity is the key to any success, Veteran PR strives to help companies build their brand awareness through strategic and effective Public Relations Campaigns and Social Media Marketing Efforts. Veteran PR launched in 2015 after military veteran, Staff Sergeant Jason Thomas, teamed up with his wife and seasoned PR professional, Nicki Thomas. Together their vision is to help small businesses, especially veteran owned businesses, build their brand awareness with a PR Company business owners can trust.

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