Demographics Pro Adds Instagram Audience Analytics

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Demographics Pro is pleased to announce the addition of follower demographic analytics for Instagram via dashboard and API.

Insights about Michelle Phan's Instagram audience

Screenshot of Demographics Pro

Demographics Pro is pleased to announce the addition of Instagram audience analytics to its leading social profiling platform. Available from today at, the service is the
first ever to give deep insight into Instagram audiences, including detailed breakdowns of audience age, gender, marital status, ethnicity, language, location by country, US state, and worldwide city, occupations, income, likes/interests, influences and brand affiliations. All statistics are aggregated to protect individual privacy.

Since the launch of its Twitter audience profiling service in 2011, more than 10,000 brands and agencies have relied on the company’s demographics, via dashboard and API, to gain actionable insights into the followers of their accounts, people tweeting about their products/services, and responding to their campaigns. On today’s addition of Instagram, Demographics Pro CEO Paul Hallett commented, “Over the past two years, Instagram has become a key marketing component for many of the world’s top brands. With this addition, we fill a data void for marketers and analysts who need to understand brand audiences, as well as justify selection and sponsorship of Instagram influencers.”

Coinciding with today’s release, Demographics Pro is sharing a showcase of topical Instagram audience insights, to help demonstrate how marketers can analyze and compare Instagram audiences, as well as people posting photos with hashtags of interest. Showcase insights include analysis and comparison of:

  • Audiences of Instagram influencers Josh Ostrovsky, Michelle Phan and Chris Ozer.
  • Instagram followers of UFC star Ronda Rousey and celebrity Caitlyn Jenner.
  • Brand audiences of @Soulcycle and @NewBelgium Instagram accounts.
  • People sharing photos of their cats with Trump-style makeovers using #TrumpYourCat.

The full selection of Instagram insights is available as an appendix to this press release.

Demographics Pro dashboard subscription plans are priced from $29.95 to $479.95 per month, to meet needs ranging from small business to agency and enterprise. Customers can also purchase a single analysis of any Instagram or Twitter audience, priced between $20 and $400, depending on follower count. Demographics are also available via API for white-label integration into influence marketing, social monitoring and audience analytics dashboards.

About Demographics Pro
Demographics Pro is the leading provider of actionable insight into social audiences, delivering demographics and psychographics by dashboard and API to analyze, influence and target consumers on the social web. Top agencies, PR firms and brands relying on the company’s demographics include Edelman, Ogilvy, Hill+Knowlton, CAA, MasterCard, Netflix, HP and Panasonic. Headquartered in Chapel Hill, NC, Demographics Pro is privately funded and profitable.

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Corey McCarren
Demographics Pro
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