PR News to Hold Webinar on Facebook and Instagram Strategies for Brand Success

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Hear from speakers at IBM, National Retail Federation, and the Dow Chemical Company

Designed specifically for communications and marketing professionals, PR News will host the upcoming webinar “How to Use Instagram and Facebook for Brand Success” next Thursday, September 24, 2015 from 1:30 to 3 p.m. ET. Attendees will learn how to target the right markets and engage customers on these two powerful platforms.

There’s no better social platform than Instagram to tell a brand’s visual story—Instagram has 300 million monthly active users, and it’s estimated that by year’s end 27% of the U.S. population will be using it. Its appeal for millennials (and their younger siblings, parents and grandparents) is matched by the overwhelming power of its parent company—Facebook.

To register, visit:

Speakers at this webinar include: Katie Keating, program manager for social brand strategy, IBM; Margaret Case Little, senior director, communications & brand strategy, National Retail Federation; and Dwayne Roark, global business communications director, The Dow Chemical Co.

Attendees will leave this 90-minute webinar with the know-how to:

  •     Use Instagram even if a brand isn’t b2c
  •     Target a specific market with Instagram
  •     Visualize your organization’s mission
  •     Determine what target audiences for different brands are Instagramming
  •     Measure your communications efforts on Instagram
  •     Work around Facebook’s news feed algorithm and cutbacks on organic reach
  •     Determine what a specific audience likes on Facebook—and give it to them
  •     Use Facebook Analytics to determine which posts are working and not working
  •     Track the effectiveness of paid Facebook posts

"In order to build trust on Instagram, brands must stay true to the platform and be picky with the content they post. It will pay off," said webinar speaker Katie Keating. To learn more from social media experts like Keating, visit

The registration rate is per office location and come with a full year of online access to the on-demand version. There are also CDs available for purchase. For registration questions regarding this webinar, contact Rachel Scharmann at rscharmann(at)accessintel(dot)com.


PR News is a daily intellectual hub that serves the communications and marketing community at corporations, agencies and nonprofits. The PR News Group focuses on honing and growing PR practitioners’ skills in social media, crisis management, digital PR, measurement, employee relations, media training, CSR and writing through its flagship newsletter, webinars, conferences, awards programs, workshops and guidebooks. With the launch of its weekly newsletter over 70 years ago, PR News has remained dedicated to supporting the growth of communicators all while keeping them abreast of the latest news affecting the industry. For more information, please visit .

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PR News
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