Google Honors WordStream with First Google AdWords Channel Sales Platform Innovator Award

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Award recognizes WordStream's commitment to empowering businesses in online advertising

WordStream Inc., a provider of search marketing software and PPC management solutions, is pleased to announce it is the winner of the first Google Channel Sales Platform Innovator Award, in recognition of WordStream’s commitment to creating technology that empowers businesses to be more successful with online advertising.

The award validates WordStream’s substantial impact in innovating technology and services that support Google AdWords. It also acknowledges WordStream’s great work with the Google Channel sales team by onboarding a significant number of new partners since the company was founded in 2007. Specifically, WordStream received recognition for its free AdWords Performance Grader, which allows companies to quickly and easily identify opportunities in their AdWords accounts and get customized tips for improving performance, as well as for the “20-Minute Work Week,” a feature in the WordStream Advisor PPC management platform that empowers users to cut costs and get better results in just 20 minutes per week.

“The Google AdWords Premier SMB Partner Program was created to help small- and medium-sized businesses who don’t have the time or resources to manage their advertising campaigns,” said Ben Wood, head of Google’s Americas channel sales partnerships. “Our PSP partners like WordStream offer expertise, experience, and end-to-end customer service so business owners can focus on running their businesses.”

“Recognition as the single recipient of this award from Google validates the strides we have made in the many areas of innovation within the digital advertising space. We have worked hard to provide users with an exceptional customer experience inherent to WordStream and a unique do-it-yourself platform, empowering businesses to be in control of their online advertising,” said Ralph Folz, CEO at WordStream. “We are honored and humbled to have been selected from a pool of worthy pacesetters and inspired to continue our mission of servicing small businesses and helping them become more successful.”

About the Google Channel Sales Platform Innovator Award
Google Channel Sales is recognizing a select technology innovator who is shaping the digital space with the Platform Innovator Award. The recipients are determined based on achieving many of the criteria below:
a. Reduce time to market for new accounts with high account performance
b. AdWords Display or YouTube integrations
c. Tools for sales and/or account team to enable great end customer experience
d. Focusing on scalability
e. Transparency of product performance to end-customer.

WordStream Inc. is the only online advertising software platform built for SMBs with step-by-step guidance on how to get more leads, customers and revenue quickly from paid search. WordStream Advisor software makes managing your PPC campaigns easier and more effective with the 20-Minute Work Week, which provides customized alerts to help advertisers meet their goals and get expert-level results in a fraction of the time, as well as tools for call tracking, reporting, landing pages and more. Whether you’re new to search marketing or are an experienced PPC manager, WordStream’s PPC management software and services can provide the boost you need to grow your business and drive better results.

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