BTCChina Rebrands as BTCC with Focus on Global Audience

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BTCChina, the world’s longest-running bitcoin exchange, is rebranding to BTCC

New BTCC Logo

New BTCC Logo

Over the past four years, we have grown far beyond just being an exchange. We now offer a comprehensive set of products and services in cryptocurrencies, including wallets, merchant payments, and also a mining pool.

BTCChina, the world’s longest-running bitcoin exchange, is today rebranding itself as simply BTCC.

“We are immensely proud of what we have achieved so far,” says Bobby Lee, CEO of BTCC. “Over the past four years, we have grown far beyond just being an exchange. We now offer a comprehensive set of products and services in cryptocurrencies, including wallets, merchant payments, and also a mining pool.”

Bobby adds, “Bitcoin is global, and as we launch more products and services to serve the global audience, we needed a more global name. BTCC is that name. Wherever you are, BTCC is your bitcoin company.”

Aside from echoing the original company name, the new moniker, BTCC, also captures the core essence of the company vision: blockchain technologies & cryptocurrencies. It is an indication of the firm’s commitment to cryptographic technologies and their potential to disrupt a number of incumbent industries.

Today, BTCC is also revealing a newly redesigned logo and website to better serve its global audience.

“We're excited to introduce a new logo and identity that modernizes and reinvigorates the BTCC experience,” explains Samson Mow, BTCC’s Chief Operating Officer. “The new BTCC logo retains some original elements as a nod to our heritage, but also conveys a bold simplicity that translates well across any screen size. We now have a unified design language that we will be rolling out across all of our web products, as well as our our forthcoming refreshed mobile products, which are being redesigned and developed from the ground up.”

BTCC’s mission is to provide the world with the most convenient and trustworthy digital currency services. With the new name, BTCC will continue to provide its customers with the same reliable and secure service as it has done since 2011.

About BTCC

BTCC was originally founded as BTCChina in 2011. It was China’s first bitcoin exchange, and is now the longest-running and amongst the largest in the world. Today, BTCC plays a leading role in every segment of the bitcoin ecosystem, offering a digital currency exchange, a mining pool, payment processing, consumer wallets, and blockchain engraving. These diverse products and services offered by BTCC allow its global customers to engage in all aspects of the digital currency spectrum, in one integrated platform.

Headquartered in Shanghai, China, BTCC serves a global customer base and has become an industry leader for security, risk mitigation, credibility, and technological innovation. BTCC’s mission is to provide the world with the most convenient and trustworthy digital currency services. More information about BTCC and its products can be found at http://www.btcc.com.

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Greg Wolfson
BTCC
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